Customer Marketing Manager

Rippling•San Francisco, CA

2d•$126,000 - $157,500

About The Position

The Customer Marketing Manager owns programs that turn Rippling customers into advocates and support business growth. The role leads Wavemakers, Rippling’s customer advocacy program, by recruiting and engaging advocates and developing meaningful incentives. It also owns the customer reference program, building a roster of referenceable customers and enabling Sales to use customer references to close deals. The manager will shape and scale these programs as Rippling’s product suite and international footprint grow, and identify new ways to highlight customers and their successes. The position partners with Sales, Account Management, and Marketing Operations; runs customer awards at XFN, Rippling’s annual customer conference; supports product betas with customer proof points; and tracks program performance. Rippling states that office-based employees are expected to work in the office at least three days a week under current policy.

Requirements

At least 3 years of experience in a customer marketing-related role, such as customer marketing, product marketing, or similar.
Experience running advocacy and reference programs, including recruiting and activating advocates, incentivizing participation, and scaling programs to meet growing business needs.
Strong verbal and written communication skills, including the ability to distill complex information into clear, concise messaging.
A self-starter mindset and a track record of driving projects end-to-end, standing up new processes from scratch, and scaling existing ones.
High EQ and a proven ability to manage multiple complex programs simultaneously with timely, responsive follow-through.

Nice To Haves

Experience with Salesforce and UserEvidence.
Experience in B2B SaaS or AI.

Responsibilities

Own Wavemakers, the customer advocacy program, including defining segments, nomination criteria, and recruitment strategy; refining its tier and points model with incentives; and driving ongoing engagement.
Own the customer reference program and rep engagement playbook, recruiting and building a roster of referenceable customers, fulfilling Sales reference requests, and tracking program performance.
Run customer awards at XFN, Rippling’s annual customer conference.
Partner with Sales and Account Management to turn happy customers into advocates, references, and case studies.
Identify opportunities to improve and automate advocacy and reference workflows, including partnering with Marketing Operations.
Support product betas by collecting customer proof points that support launches.
Track and report program health, including reference fulfillment rate and time-to-fulfill, deal win rates with and without a reference, Wavemakers Hub membership and engagement, and the percentage of customers who convert into a reference or case study.