Customer Marketing Manager

Absorb

2d • Remote

About The Position

The Customer Marketing Manager at Absorb turns customer experiences into lasting relationships by creating campaigns and programs that drive product adoption, engagement, and customer value. The role brings product launches to life for customers, leading customer advocacy and the Innovation Council, and managing channels such as webinars and the customer newsletter. It partners with Lifecycle Marketing, Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams to deliver customer programs.

The manager plans customer campaigns for product launches, from beta recruitment through general availability and post-launch adoption, using GTM launch plans and Product Marketing messaging. The role also develops customer-facing communications, maintains the customer communications calendar, runs adoption campaigns for priority products, and measures campaign and advocacy performance.

Requirements

• 3–5 years of experience in customer marketing, customer advocacy, or a similar role.
• Experience running campaigns for product launches or feature adoption.
• Strong writing skills and the ability to turn product messaging into clear customer communications.
• Hands-on experience with marketing automation and CRM tools, such as Salesforce.
• Ability to manage several programs at once and report on their results using numbers.

Nice To Haves

• Experience in B2B SaaS.
• Experience with Pendo and review platforms such as G2.
• Experience in learning technology or HR technology.

Responsibilities

• Plan and execute customer campaigns for product launches, from beta recruitment through general availability and post-launch adoption, using GTM launch plans and Product Marketing messaging.
• Turn product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter.
• Maintain the customer communications calendar across launches, bundling and sequencing releases to avoid overloading customers with changes.
• Produce the monthly customer newsletter and track engagement to improve it.
• Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the right accounts.
• Own and manage the Innovation Council, including recruiting and onboarding participants, keeping them engaged, and matching them to upcoming alpha and beta programs.
• Grow the customer advocacy pipeline through reviews on G2 and similar sites, references, testimonials, case studies, and customer speakers, with a focus on recent launches.
• Track and report on campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation.
• Work with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams to deliver customer programs.

Benefits

• Fully remote-first work with flexible work arrangements.
• Comprehensive health and wellness benefits, including retirement savings programs, eligibility for two different bonus plans, generous time off, and medical and dental benefits based on country of location.
• New-hire equipment allowance and monthly Flex Allowance.
• Opportunities for career growth and internal mobility.
• Employee-driven diversity, equity, and inclusion programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed