Manager, Customer Marketing

Ferrara•Chicago, IL

3d•$112,283 - $157,196•Hybrid

About The Position

The Manager, Customer Marketing partners across functions to develop and execute customer marketing plans for an assigned channel. Acting as a functional extension of the Sales and Brand teams, the manager executes key business initiatives that enable profitable and sustainable sales growth. The position contributes to Integrated Commercial Planning (ICP), helping develop strategic, actionable, and aligned business plans, and requires strong prioritization and stakeholder management to support channel growth targets. The manager partners with brand teams, represents the channel on innovation teams, and works cross-functionally to develop and execute channel plans that support brand strategy. The role is based in Chicago and requires in-person attendance for most of the workweek—three or more days—because of its interactive, team-based responsibilities. Travel may be required as needed.

Requirements

Bachelor’s degree required; preferably in Business or a Marketing-related field.
At least 5 years of marketing, sales, or business experience, or an equivalent combination of education and experience, in the CPG industry.
Experience with syndicated data, such as IRI, Nielsen, loyalty databases, or customer-specific data.
Strong ability to examine data, manage complex data sets, and solve problems analytically.
Experience and skill presenting concepts to multiple audiences, including senior leadership.
Business acumen, analytical skills, and demonstrated technical competence.
Commercial understanding of marketing, sales, and operational strategy, planning, and budgetary issues.
Ability to excel in a fast-paced, high-pressure environment; prioritize work; and handle multiple initiatives.
Effective communication, interpersonal, relationship-building, and influencing skills, including the ability to push others diplomatically and raise respectful tension.
Strategic thinking, adaptability, resilience, intellectual curiosity, and eagerness to learn.
Ability to work independently and as part of a team, with ownership of work.
Willingness to travel as needed.

Nice To Haves

Relevant project management or consulting work is preferred.

Responsibilities

Collaborate with internal cross-functional groups, including Marketing, Finance, Revenue Management, Category Management, Sales Planning, and Commercialization, to execute brand and customer initiatives.
Engage with Marketing and Category Leadership to provide the voice of sales in strategic initiatives.
Work with Customer teams to understand ongoing needs that support successful sell-in and customer performance.
Identify and propose customer-specific product opportunities, build business cases, and partner with the Commercialization team through launch.
Translate national shopper marketing campaigns into customer-specific programs and manage the development and execution of campaigns, promotions, and innovation to support growth across channels of distribution.
Manage the assigned customer marketing budget and align spending with account plans.
Evaluate strategic initiatives and recommend go/no-go decisions based on viability.
Develop an understanding of markets and consumers and apply it to plans and strategies.
Manage multiple initiatives simultaneously and meet deadlines in a high-pressure environment.
Perform special projects as required.