Customer Marketing Manager

Absorb • Tampa Bay, FL

2d • Remote

About The Position

Absorb is seeking a Customer Marketing Manager to create campaigns and experiences that strengthen customer relationships and drive product adoption, engagement, and value. The role brings product launches to life for customers, leads customer advocacy and the Innovation Council programs, and owns channels including webinars and the customer newsletter. The manager partners with Lifecycle Marketing, Product Marketing, and go-to-market teams to keep customers informed and engaged.

The position plans customer campaigns from beta recruitment through general availability and post-launch adoption, using the GTM launch plan and Product Marketing messaging. It turns product messaging into customer-facing communications, coordinates the customer communications calendar, runs adoption campaigns, manages the Innovation Council, and grows the customer advocacy pipeline. It also tracks and reports on campaign, advocacy, and program results while collaborating with teams across Product, Customer Success, and Marketing.

Absorb describes itself as a global AI-driven learning platform provider, serving over 3,300 organizations and 34 million users. The company promotes continual learning, inclusion, and the use of AI and technology to make learning more accessible. Candidates must be legally eligible to work in the country of application without sponsorship. Successful candidates will undergo pre-employment background screening, including a criminal record check.

Requirements

• 3–5 years of experience in customer marketing, customer advocacy, or a similar role.
• Experience running campaigns for product launches or feature adoption.
• Strong writing skills and the ability to turn product messaging into clear customer communications.
• Hands-on experience with marketing automation and CRM tools, such as Salesforce.
• Strong organizational skills to run several programs at once.
• Comfort with numbers and reporting program results.

Nice To Haves

• Experience in B2B SaaS.
• Experience with Pendo and review platforms such as G2.
• Experience in learning technology or HR tech.

Responsibilities

• Plan and execute customer campaigns for product launches, from beta recruitment through general availability and post-launch adoption, using the GTM launch plan and Product Marketing messaging.
• Turn product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter.
• Maintain the customer communications calendar across launches, bundling and sequencing releases to avoid overloading customers with change.
• Produce the monthly customer newsletter and track engagement to improve it.
• Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the appropriate accounts.
• Own and manage the Innovation Council by recruiting and onboarding participants, keeping them engaged, and matching them to upcoming alpha and beta programs.
• Grow the customer advocacy pipeline through reviews on G2 and similar sites, references, testimonials, case studies, and customer speakers, focusing on recent launches.
• Track and report campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation.
• Work with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams to deliver customer programs.

Benefits

• Fully remote-first work with flexible work arrangements.
• Comprehensive health and wellness benefits, including retirement savings programs, eligibility for two different bonus plans, generous time off, and medical and dental benefits based on country of location.
• New hire equipment allowance and monthly Flex Allowance.
• Career growth and internal mobility opportunities.
• Employee-driven DE&I programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed