Customer Marketing Manager

Absorb • Gibsonton, FL

4d • Remote

About The Position

The Customer Marketing Manager at Absorb plans and delivers customer-facing programs that bring product launches to life and drive adoption, engagement, and customer value. The role leads customer advocacy and the Innovation Council, manages channels including webinars and the customer newsletter, and collaborates with Lifecycle Marketing, Product Marketing, and go-to-market teams to keep customers informed and engaged.

The position coordinates customer launch communications from beta recruitment through general availability and post-launch adoption, translating product messaging into clear customer content. It also manages adoption campaigns, customer advocacy opportunities, and program reporting, working with teams across Product, Customer Success, Marketing Operations, Content, and Creative.

Requirements

• 3–5 years of experience in customer marketing, customer advocacy, or a similar role.
• Experience running campaigns for product launches or feature adoption.
• Strong writing skills and the ability to turn product messaging into clear customer communications.
• Hands-on experience with marketing automation and CRM tools, such as Salesforce.
• Ability to organize and manage several programs at once.
• Comfort with numbers and reporting on program results.

Nice To Haves

• Experience in B2B SaaS.
• Experience with Pendo and review platforms such as G2.
• Experience in learning technology or HR tech.

Responsibilities

• Plan and execute customer campaigns for product launches, from beta recruitment through general availability and post-launch adoption, using the go-to-market launch plan and Product Marketing messaging.
• Translate product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter.
• Maintain the customer communications calendar across launches, bundling and sequencing releases to avoid overloading customers with change.
• Produce the monthly customer newsletter and track engagement to improve it.
• Run adoption campaigns for priority products, starting with Aura, in coordination with Lifecycle Marketing to target appropriate accounts.
• Own and manage the Innovation Council, including recruiting and onboarding participants, keeping them engaged, and matching them to upcoming alpha and beta programs.
• Grow the customer advocacy pipeline through reviews on G2 and similar sites, references, testimonials, case studies, and customer speakers, with a focus on recent launches.
• Track and report campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation.
• Work with Product Marketing, go-to-market teams, Product Management, Customer Success, Marketing Operations, and Content and Creative teams to deliver customer programs.

Benefits

• Fully remote-first work with flexible work arrangements.
• Comprehensive health and wellness benefits, including retirement savings programs and comprehensive medical and dental benefits based on country of location.
• Eligibility for two different bonus plans.
• Generous time off.
• New hire equipment allowance and monthly Flex Allowance.
• Career growth and internal mobility opportunities.
• Employee-driven diversity, equity, and inclusion programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed