Assistant Marketing Manager, Customer Marketing

Lowe's Companies, Inc.•Mooresville, NC

3d•Onsite

About The Position

The Assistant Marketing Manager of Customer Marketing works with Customer Marketing leadership to develop omnichannel customer engagement and retention strategies for DIY and Pro customer segments. The position uses customer insights and competitive knowledge and collaborates with cross-functional teams. It serves as a subject matter expert for an assigned customer segment, represents the team’s work to key stakeholders, and leads calendar execution within small, agile customer-segment marketing pods. The role reports to a Manager or Senior Manager of Customer Marketing. Experience in agile teams spanning Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus. The position is based at Lowe’s headquarters in Mooresville, North Carolina. The corporate office offers opportunities to collaborate and provides amenities such as walking areas, food and coffee, a workout facility, and a check-up service. Lowe’s is a FORTUNE 100 home improvement company with approximately 300,000 associates. It supports communities through programs focused on safe, affordable housing, community spaces, skilled-trade development, and disaster relief.

Requirements

Bachelor’s degree in Marketing, Digital, E-Commerce, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
3 years of data-driven marketing experience.
1 year of strong business acumen and experience running a P&L and/or working alongside P&L owners.
1 year of experience writing strategic briefs, working cross-functionally, and leading customer marketing or integrated teams.
1 year of leadership experience, preferably in agile cross-functional teams.

Nice To Haves

1 year of experience leading customer marketing at a retailer.
Experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys.

Responsibilities

Partner with Customer Marketing Managers to execute campaigns in cross-functional continuous-marketing pods focused on DIY or Pro customers, and function independently when needed.
Analyze and interpret data with the Customer Marketing Manager to develop actionable conclusions and tactical plans that drive incremental sales and margin through omnichannel journeys.
Support refinement of segment strategy and plans to increase engagement, lead development of briefs, and serve as an assistant integrator across marketing and the broader organization.
Work with partnership functions in pods and/or Brand Marketing to connect with DACI, IT, Finance, Supply Chain, Store Operations, Merchandising, and Pro Services, identifying unmet needs across the omnichannel journey and solutions for an end-to-end customer journey.
Support measurement of KPIs, identification of trends, and continuous improvement opportunities with the Customer Marketing Manager.
Apply knowledge of modern marketing solutions, such as data-enabled personalization, and marketing channels during campaign planning.
Operate in a rapid test-and-learn environment and drive organizational change through action.
Act as a customer champion and communicate customer segment strategy beyond the immediate functional area to gain alignment.
Build a strong understanding of and relationships with the business, communicating pod perspectives, needs, and goals.
Establish strong working relationships with cross-functional peers.