Assistant Marketing Manager, Customer Marketing

Lowe's Home Centers • Mooresville, NC

2d • Onsite

About The Position

The Assistant Marketing Manager, Customer Marketing works with Customer Marketing leadership to develop omnichannel customer engagement and retention strategies for DIY and Pro customer segments. The role uses customer insights, competitive understanding, and cross-functional collaboration to support segment strategy and campaign execution. The position serves as a subject matter expert for an assigned customer segment and represents the team’s work with key stakeholders. It reports to a Customer Marketing Manager or Senior Manager of Customer Marketing and helps lead the marketing calendar within agile, customer-segment-focused pods.

The role partners with Customer Marketing Managers and cross-functional teams to plan and execute campaigns, interpret data, develop actionable plans, refine segment strategy, and improve customer engagement, sales, and margin. It supports end-to-end omnichannel customer journeys, KPI measurement, continuous improvement, and a rapid test-and-learn environment. The position is based at Lowe’s headquarters in Mooresville, North Carolina.

Requirements

• Bachelor’s degree in Marketing, Digital, E-Commerce, or a related area, or equivalent years of experience in lieu of the education requirement, if applicable.
• 3 years of data-driven marketing experience.
• 1 year of strong business acumen and experience running a P&L and/or working alongside P&L owners.
• 1 year of experience writing strategic briefs, working cross-functionally, and leading customer marketing or integrated teams.
• 1 year of leadership experience, preferably in agile cross-functional teams.

Nice To Haves

• 1 year of experience leading customer marketing at a retailer.
• Demonstrated experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys.

Responsibilities

• Partner with Customer Marketing Managers to execute campaigns in cross-functional continuous-marketing pods focused on DIY or Pro customers, and work independently when needed.
• Analyze and interpret data with the Customer Marketing Manager to develop actionable plans for the assigned customer segment and drive incremental sales and margin through omnichannel journeys.
• Support refinement of segment strategy and plans to increase engagement, lead development of briefs, and serve as an assistant integrator across marketing and the broader organization.
• Work with pod and Brand Marketing partners, including DACI, IT, Finance, Supply Chain, Store Operations, Merchandising, and Pro Services, to identify unmet needs across the omnichannel journey and develop solutions for an end-to-end customer journey.
• Support KPI measurement, trend identification, and continuous improvement of initiatives.
• Apply knowledge of modern marketing solutions, including data-enabled personalization, and marketing channels during campaign planning.
• Operate in a rapid test-and-learn environment and help drive organizational change through action.
• Champion the customer and communicate customer-segment strategy beyond the role’s functional area to gain alignment.
• Build strong working relationships with cross-functional peers and communicate business and pod perspectives, needs, and goals.

Benefits

• The headquarters offers opportunities to collaborate and access a walking area, food and coffee, a workout facility, and check-ups.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level