Customer Marketing Manager, Retention Strategy

FanDuel Canada is seeking a Customer Retention Marketing Manager to lead the development and management of promotional strategies for sports, casino, and cross-sell promotions. The successful candidate will be responsible for managing a multi-million dollar promotional budget, analyzing past performance, and reporting on ROI. They will also be expected to liaise with the Customer Support and Trading teams and drive improvements in UX associated with promotions. The ideal candidate will have 5+ years of experience in marketing promotions and/or loyalty/retention in the B2C space, 2+ years of experience managing or mentoring people, and a strong understanding of promotional impacts on financial performance and customer behavior.

• Partner with the broader marketing team to develop and manage a roadmap & playbook for sports, casino, and cross-sell promotions
• Analyze past performance to develop new proposals for promotions across all customer value segments
• Lead innovation on promotional mechanics and strategies at the all-customer and targeted level
• Manage forecasting and management of a multi-million dollar promotional budget
• Report on ROI for both all-customer and targeted offers. Work closely with the analytics team to understand promotional impact on customer value
• Responsible for all aspects of end-to-end promotional development & execution
• Liaise with the Customer Support & Trading team around CRM specific and wider marketing campaigns; ensuring the support team is informed about all live and upcoming offers
• Lead customer marketing innovation by driving improvements in UX associated with promotions

• 5+ years of experience in marketing promotions and/or loyalty/retention in the B2C space, or in a similar role (Budgeting, Finance, Business Analysis, etc.)
• 2+ years of experience managing or mentoring people
• Bachelor's Degree or equivalent industry experience preferred
• Strong understanding of promotional impacts on financial performance & customer behavior
• Analytical with a consulting mindset and comfortable making decisions using qualitative and quantitative data
• Proven effective at project management and have strong organizational skills
• Excellent written and verbal communicator and display strong attention to detail
• Strong understanding of promotional, customer & CRM dynamics
• Highly proficient in Excel
• Experience with Tableau or a similar data platform
• Understand querying and logic (SQL and/or KNIME knowledge a plus)
• Interest in sports and gaming preferred
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus