Customer Development Executive

Avidity•Washington, DC

About The Position

The Customer Development Executive (CDE) promotes the total Walls portfolio to independent customers and identifies and wins new, high-potential accounts. Working to a dynamic, data-led call plan, the CDE develops and executes a territory strategy with support from the Regional Manager, driving growth through increased distribution, availability, visibility, compliance, and execution of the company’s ice cream brands. The role is with McCurrach on behalf of The Magnum Ice Cream Company and covers Washington and surrounding areas.

Requirements

Excellent communication and people skills, with the confidence to influence a wide range of stakeholders.
Strong administration, planning, and negotiation skills.
IT literacy and comfort using MS Office and CRM or other sales systems.
Ability to use data to drive decisions.
Self-motivation and adaptability, with the ability to work independently and as part of a team.
A full valid UK driving licence; the role requires no more than 6 points and no previous bans, subject to a DVLA licence check.
Eligibility to work in the UK.
Residence within commuting distance of the role location.

Nice To Haves

Previous experience in FMCG, direct sales, convenience, or field sales, with a proven ability to develop accounts or territories.

Responsibilities

Build strong, long-lasting customer relationships, understand customers’ business needs and local consumers, and deliver tailored solutions.
Drive in-store execution by ensuring availability, compliance, and visibility, including practical activation and influencing wholesaler transfer orders.
Create and deliver a territory business plan to grow distribution, sales, and market share.
Use data and insights to track performance, deliver against KPIs, and embed best practice across the territory and wider team.
Manage CAPEX assets, including Freezers on Loan and premium POS, and ensure outlets meet contractual terms and conditions.
Support store-level execution of Joint Business Plans within QSR chains.
Maintain accurate and timely administrative, reporting, systems, and compliance tasks.