CRM & Email Marketing Supervisor

Yamaha Motor Corporation, USA•Kennesaw, GA

23h•Onsite

About The Position

Yamaha Outboards is hiring a CRM & Email Marketing Supervisor for its Marine Marketing Team in Kennesaw, Georgia. The role leads customer relationship marketing across email and SMS, advancing CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy. The supervisor manages and develops the CRM & Email Marketing Specialist and works with the Digital Transformation (DX) team, Business Groups, agency partners, and other stakeholders to build scalable lifecycle programs that improve engagement, loyalty, retention, and conversions. The position defines CRM best practices and segmentation and personalization frameworks, and helps evolve customer communications across the U.S. market. It oversees lifecycle and retention programs, campaign planning and execution, optimization, quality assurance, compliance, and performance measurement. The role also manages competing CRM priorities and participates in tradeshows and customer data collection. The role is based with Yamaha’s Marine Marketing Team in Kennesaw, GA. The posting identifies the Digital Marketing Content Manager II as the reporting manager.

Requirements

Bachelor’s degree in Marketing, Marketing Communications, Business, Analytics, or a related field; an equivalent combination of education and work experience is acceptable.
At least 5 years of experience in CRM, email marketing, lifecycle marketing, digital marketing, or a related field.
At least 1 year of leadership or management experience managing direct reports, CRM and email projects, and programs.
Hands-on experience with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud.
Experience developing audience segmentation strategies, customer journeys, personalization initiatives, and lifecycle marketing programs.
Working knowledge of CRM analytics and reporting platforms such as Tableau, GA4, and Salesforce reporting tools.
Experience managing email and SMS marketing programs, including campaign execution, audience management, testing, and optimization.
Strong analytical skills, including the ability to interpret data, identify actionable insights, and communicate business recommendations.
Ability to translate business objectives into CRM strategies that drive customer engagement, loyalty, retention, and conversion.
Strong leadership, communication, and stakeholder management skills.
Ability to manage multiple priorities, balance competing business needs, and meet deadlines in a fast-paced environment.
Strong organizational skills, self-motivation, and a commitment to continuous improvement.
Ability to collaborate across Marketing, DX, Business Groups, agency partners, and technical teams.

Nice To Haves

Salesforce Marketing Cloud certification(s).
Experience with Salesforce Data 360 or other Customer Data Platforms.
Experience developing and implementing personalization and segmentation frameworks.
Experience leading direct reports and developing marketing talent.
Experience in consumer products, powersports, marine, automotive, or dealer-based industries.
Familiarity with SQL, Automation Studio, Query Studio, AMPscript, and Personalization.

Responsibilities

Lead Yamaha Outboards’ CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
Supervise, coach, and support the CRM & Email Marketing Specialist through direction, prioritization, development opportunities, and performance feedback.
Own audience segmentation strategy and activation planning for prospects, Nurture Marketing leads, owners, and product interest groups.
Develop lifecycle marketing journeys aligned with customer acquisition, ownership, and retention goals.
Define and implement personalization strategies to improve consumer engagement and message relevance across CRM channels.
Establish and oversee SMS marketing strategy, including audience segmentation, communication cadence, governance, performance measurement, and audience growth.
Partner with the DX team, Business Groups, and agency partners to define business requirements for Salesforce Marketing Cloud, Data 360, audience segmentation, customer journeys, and personalization initiatives.
Build and maintain CRM communication roadmaps, campaign calendars, and lifecycle marketing programs aligned with business priorities and product launches.
Identify optimization opportunities through testing, segmentation enhancements, personalization improvements, and journey refinement; ensure campaign quality assurance, audience accuracy, personalization integrity, compliance, tracking, and deployment standards.
Monitor, analyze, and communicate CRM performance metrics, including open rate, click-to-open rate, conversions, unsubscribes, customer engagement, and retention.
Manage CRM priorities, ad hoc requests, and strategic initiatives while balancing business needs and platform capabilities.
Participate in tradeshows and collect customer data during these events.