CRM Production Assistant - Email
About The Position
The CRM Targeting Production Assistant supports Macy’s Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team manages customer contact strategy, lifecycle marketing, and end-to-end campaign execution across retention channels. The Assistant configures targeting for campaigns involving email, mobile messaging, site personalization, direct mail, and targeted offers, and supports promotional, editorial, loyalty, and credit-related messaging. The role requires adaptability and resourcefulness, particularly during busy holiday periods. The position also includes campaign quality assurance, collaboration on targeting and execution approaches, campaign response reporting, coordination with third-party vendors, and troubleshooting CRM tool issues. The Assistant contributes to a respectful and inclusive environment and may take on additional responsibilities and creative or technical projects as assigned.
Requirements
- Bachelor’s degree or equivalent work experience in a related field.
- 1–2 years of experience in digital marketing or project management.
- Experience configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools such as SAS.
- Strong teamwork skills and ability to collaborate on campaign targeting and execution.
- Proficiency in providing campaign response metrics and post-performance insights.
- Computer skills, including proficiency with Microsoft Word, Excel, PowerPoint, and database applications.
- Strong communication, organizational, and prioritization skills for managing tasks and meeting deadlines in a cross-functional team environment.
- Ability to identify, resolve, and escalate issues, with a proactive approach to challenging the status quo when appropriate.
- Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.
- Meticulous attention to detail, particularly in quality assurance.
- Ability to work a flexible schedule based on department and company needs.
- Ability to communicate and collaborate, use office and computer systems, access and review written and electronic information, and move within the work environment and interact with workplace materials as needed.
Responsibilities
- Configure segments and filters in the SAS CRM tool for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers.
- Conduct quality assurance checks on mobile campaigns and business rules with team members.
- Collaborate with CRM team members to optimize campaign targeting and execution approaches.
- Support the delivery of campaign response metrics and post-performance insights to marketing strategy partners.
- Coordinate with third-party vendors regarding daily campaign operations status.
- Assist in troubleshooting CRM tool issues and communicating them to CRM and Marketing Systems teams.
- Foster acceptance and respect, strengthening relationships and authentic connections with colleagues, customers, and communities.
- Perform additional responsibilities and participate in creative and technical projects as assigned.
Benefits
- Competitive pay
- Comprehensive health and wellness coverage
- 401(k) match
- Paid time off
- Eight paid holidays
- Continuous learning and leadership development
- Colleague Resource Groups
- Volunteer opportunities
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
