CRM Production Assistant - Email

Macy's • New York, NY

5d

About The Position

The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees customer contact strategy, lifecycle, and end-to-end campaign execution across retention channels, including email, mobile, site-targeted content, direct mail, and point-of-sale (POS). The Assistant executes targeting for Mobile and POS channels, handling promotional, editorial, loyalty, and credit-related messaging. The role requires adaptability and resourcefulness to support efficient teamwork during busy holiday periods.

The position involves configuring campaign segments and filters in SAS, conducting quality assurance on mobile campaigns and business rules, collaborating on campaign targeting and execution, providing response metrics and post-performance insights, coordinating daily campaign operations with third-party vendors, and helping troubleshoot CRM tool issues. The role also includes additional responsibilities and participation in creative and technical projects as assigned.

Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. The position requires 1–2 years of experience in digital marketing or project management. It involves communication, collaboration, and use of office and computer systems, as well as accessing and reviewing written and electronic information and moving within the work environment to carry out responsibilities. A flexible schedule may be required based on department and company needs.

Requirements

• 1–2 years of experience in digital marketing or project management.
• Bachelor’s degree or equivalent work experience in a related field.
• Experience configuring segments and filters for retention marketing campaigns using CRM tools such as SAS.
• Strong teamwork and collaboration skills.
• Proficiency in providing campaign response metrics and post-performance insights.
• Computer skills, including proficiency with Microsoft Word, Excel, PowerPoint, and database applications.
• Strong communication, organizational, and prioritization skills to manage tasks and meet deadlines in a cross-functional team environment.
• Ability to identify, resolve, and escalate issues, with a proactive approach to challenging the status quo when appropriate.
• Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.
• Meticulous attention to detail and a strong focus on quality assurance.
• Ability to work a flexible schedule based on department and company needs.
• Ability to communicate and collaborate, use office and computer systems, access and review written and electronic information, and move within the work environment to carry out job responsibilities.

Responsibilities

• Configure segments and filters in SAS for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers.
• Conduct quality assurance checks on mobile campaigns and business rules with team members.
• Collaborate with CRM team members to optimize campaign targeting and execution approaches.
• Support the provision of campaign response metrics and post-performance insights to marketing strategy partners.
• Coordinate with third-party vendors to manage daily campaign operations status.
• Assist in troubleshooting CRM tool issues and communicating them to CRM and Marketing Systems teams.
• Foster acceptance and respect and strengthen relationships with colleagues, customers, and communities.
• Perform additional responsibilities and participate in creative and technical projects as assigned.

Benefits

• Competitive pay and benefits.
• Comprehensive health and wellness coverage.
• 401(k) match.
• Paid time off and eight paid holidays.
• Continuous learning and leadership development.
• Colleague Resource Groups and volunteer opportunities.
• Merchandise discounts.
• Performance-based incentives.
• Annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level