CRM & Email Marketing Coordinator

Apex Service Partners•Irving, TX

1d•$50,000 - $60,000•Hybrid

About The Position

Apex Service Partners is seeking an early-career CRM & Email Marketing Coordinator to support day-to-day customer communications across email, SMS, marketing automation, and lifecycle marketing programs. The role supports a growing portfolio of home-service brands, combining locally relevant marketing with scalable lifecycle programs, customer data, automation, and cross-channel engagement. It offers hands-on experience in CRM, email and SMS marketing, customer journeys, marketing technology, and campaign operations. The coordinator helps manage campaign intake, production calendars, assets, approvals, documentation, quality assurance, and repeatable campaign execution within Apex's Customer Data Platform (CDP). The role works with CRM Specialists and CRM leadership, as well as Creative, regional and market marketing teams, and other internal partners. The position is based in Dallas/Fort Worth, Texas, with a hybrid schedule requiring four days per week in the office.

Requirements

Strong organizational and project coordination skills, including the ability to manage multiple campaigns, deadlines, and details.
Exceptional attention to detail and a disciplined approach to proofreading and quality assurance.
Strong written and verbal communication skills, including effective follow-up and cross-team coordination.
Interest in developing hands-on expertise in CRM, email marketing, SMS, lifecycle marketing, and marketing automation.
Ability to learn marketing technology and become comfortable using an ESP, CRM, marketing automation platform, or CDP.
Ability to follow established campaign processes and recognize when an issue, audience question, or business request should be escalated.
Comfort working with data, spreadsheets, campaign requirements, and detailed information.
Ability to prioritize work and stay organized in a fast-moving environment with competing deadlines.
Strong collaboration skills and ability to work effectively with CRM, Creative, regional and market marketing teams, and other internal partners.
Commitment to maintaining accuracy, brand standards, and customer experience across Apex's portfolio of brands.
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant professional experience.
1–3 years of experience in marketing, CRM, email marketing, digital marketing, marketing operations, project coordination, or a related field.

Nice To Haves

Internship, academic, or professional experience supporting email marketing, digital campaigns, CRM, marketing automation, or marketing operations.
Familiarity with an ESP, CRM, marketing automation platform, or CDP; experience with Blueshift, Salesforce Marketing Cloud, HubSpot, Marketo, Klaviyo, Braze, or similar platforms.
Basic understanding of email marketing, customer journeys, audience segmentation, campaign management, and lifecycle marketing.
Basic knowledge of HTML/CSS for email.
Experience with Excel or Google Sheets and comfort working with structured data.
Familiarity with A/B testing, email analytics, campaign reporting, personalization, or dynamic content.
Experience with ServiceTitan or marketing within a multi-location, franchise, home-services, or similarly distributed business model.

Responsibilities

Support execution of email and SMS campaigns, including local, recurring, promotional, and other customer communications using approved templates and established processes.
Build, update, quality-check, schedule, and deploy routine campaigns within the CDP, with guidance from CRM Specialists and CRM leadership.
Manage incoming CRM campaign requests and ensure required information, offers, timing, audience needs, disclaimers, creative assets, and approvals are captured before production begins.
Maintain CRM production calendars, campaign statuses, deadlines, and workflow documentation.
Coordinate campaign assets and handoffs among CRM, Creative, regional and market marketing teams, and other internal partners.
Follow up on outstanding information, creative assets, proofs, feedback, and approvals to keep campaigns moving through production.
Support campaign audience setup using established segmentation, targeting, eligibility, and suppression criteria, escalating complex audience or data questions as needed.
Conduct campaign quality assurance, including proofreading, link checks, personalization, offer and disclaimer validation, audience confirmation, template review, and deployment settings.
Support email render testing across devices and email clients and help troubleshoot common template or formatting issues.
Support recurring production programs, including local campaigns, monthly offers, and other standardized CRM communications.
Assist with new-brand CRM activation, including campaign setup, content and asset organization, testing, documentation, and repeatable onboarding activities.
Support lifecycle marketing and automated customer journey execution through campaign setup, content updates, quality assurance, testing, and ongoing program maintenance.
Assist with A/B testing by setting up approved tests, documenting test variations, validating execution, and compiling results.
Support basic CRM campaign reporting and analytics by gathering performance metrics and maintaining recurring reports or campaign documentation.
Maintain organized CRM documentation, campaign records, templates, naming conventions, checklists, process resources, and other materials.
Identify recurring questions, workflow challenges, and opportunities to improve templates, documentation, processes, and campaign production.
Develop proficiency in email marketing, SMS, lifecycle marketing, marketing automation, CRM operations, customer segmentation, and CDP best practices.
Support additional CRM and lifecycle marketing initiatives as needed.