Creator Studio Asset Manager

Apple•Culver City, CA

About The Position

The Asset Manager will build and run the practice that supports how the Content Design team creates, organizes, stores, and retrieves visual assets at scale. The role combines creative operations and technology, applying a tech-forward approach to tagging, searching, archiving, and surfacing imagery across the organization. The Asset Manager will architect systems and tools that help curators, photo editors, and generative partners work efficiently and precisely as visual content grows in volume and variety. The role may eventually lead and develop a small team of asset management specialists.

Requirements

  • At least 7 years of experience in digital asset management, media operations, or a related field, including experience in a creative or visual media environment.
  • At least 3 years of people management experience, with a track record of developing high-performing teams.
  • Deep understanding of DAM/CMS platforms and architecture, with experience leading implementations or major system builds.
  • Strong grasp of metadata standards, taxonomy design, and search and retrieval optimization.
  • Experience partnering with engineering teams to scope and build custom tools or integrations.
  • Familiarity with photo and video production workflows, licensing and usage rights, and archiving best practices.
  • Working knowledge of generative AI tools and the metadata and asset management challenges they introduce.
  • Excellent cross-functional collaboration skills, including working across creative, legal, and engineering teams.

Nice To Haves

  • Experience with AI/ML-based image tagging, classification, or search tools.
  • Background in photography, visual arts, or creative production.
  • Experience building evaluation systems or quality frameworks for visual content.
  • Exposure to generative imagery, 3D asset generation, or spatial/volumetric content.
  • Experience establishing an asset management practice from the ground up in an ambiguous or fast-evolving environment.

Responsibilities

  • Drive requirements for the technical strategy and roadmap for digital asset management (DAM) and content management system (CMS) platforms, including evaluating, implementing, and optimizing them.
  • Define and enforce metadata, taxonomy, and tagging standards to improve discoverability and search accuracy across image and video libraries.
  • Partner with photo editors and image curators to understand workflow challenges and translate them into tooling and process improvements.
  • Design and build internal tools, or guide partners building them, to streamline visual asset ingestion, tagging, search, and retrieval.
  • Oversee library archiving strategy and asset lifecycle management, ensuring assets are stored, versioned, and preserved appropriately.
  • Work with legal and licensing partners to ensure metadata and systems support contract, usage-rights, and licensing compliance for third-party and stock content.
  • Drive search optimization initiatives, including exploration of AI/ML-based tagging and retrieval solutions.
  • Participate as a key stakeholder in cross-functional discussions about policy and ethical frameworks for asset provenance, usage, and generative content tracking.
  • Potentially lead and develop a small team of asset management specialists, setting goals, workflows, and growth paths.
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