Creator Studio Asset Manager

Apple • Culver City, CA

5d

About The Position

Apple’s Content Design team supports Apple Services products and defines content experiences across the company’s applications. The Creator Studio Asset Manager will build and run the practice that supports how the group creates, organizes, stores, and retrieves visual assets at scale. The role combines creative operations and technology, developing systems and tools for imagery tagging, search, archiving, and discovery as the volume and variety of content grow.

The Asset Manager will drive the technical strategy and roadmap for digital asset management (DAM) and content management system (CMS) platforms, set metadata and taxonomy standards, and improve workflows and tools for curators, photo editors, and generative partners. The position also oversees asset archiving and lifecycle management, supports licensing and usage-rights compliance, advances search optimization—including AI/ML-based approaches—and contributes to cross-functional policy and ethical discussions concerning asset provenance, usage, and generative content tracking. Over time, the role may lead and develop a small team of asset management specialists.

Requirements

• 7+ years of experience in digital asset management, media operations, or a related field, including experience in a creative or visual media environment.
• 3+ years of people management experience, with a track record of developing high-performing teams.
• Deep understanding of DAM/CMS platforms and architecture, with experience leading implementations or major system builds.
• Strong grasp of metadata standards, taxonomy design, and search/retrieval optimization.
• Experience partnering with engineering teams to scope and build custom tools or integrations.
• Familiarity with photo/video production workflows, licensing and usage rights, and archiving best practices.
• Working knowledge of generative AI tools and the metadata and asset management challenges they introduce.
• Excellent cross-functional collaboration skills and ability to work across creative, legal, and engineering teams.

Nice To Haves

• Experience with AI/ML-based image tagging, classification, or search tools.
• Background in photography, visual arts, or creative production.
• Experience building evaluation systems or quality frameworks for visual content.
• Exposure to generative imagery, 3D asset generation, or spatial/volumetric content.
• Experience establishing an asset management practice from the ground up in an ambiguous or fast-evolving environment.

Responsibilities

• Drive requirements for the technical strategy and roadmap for DAM and CMS systems, including evaluating, implementing, and optimizing platforms.
• Define and enforce metadata, taxonomy, and tagging standards to improve asset discoverability and search accuracy.
• Partner with photo editors and image curators to identify workflow pain points and translate them into tooling and process improvements.
• Design and build internal tools, or guide partners in building them, to streamline asset ingestion, tagging, search, and retrieval.
• Oversee archiving strategy and asset lifecycle management, ensuring assets are stored, versioned, and preserved appropriately.
• Work with legal and licensing partners to support contract, usage-rights, and licensing compliance for third-party and stock content.
• Drive search optimization initiatives, including exploring AI/ML-based tagging and retrieval solutions.
• Participate as a key stakeholder in cross-functional discussions on policies and ethical frameworks concerning asset provenance, usage, and generative content tracking.
• Potentially lead and develop a small team of asset management specialists, setting goals, workflows, and growth paths.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed