Creative Strategist (M&E/Retail)

Reddit•Los Angeles, CA

8d•$115,500 - $161,700•Hybrid

About The Position

Reddit’s KarmaLab is the in-house creative strategy team supporting the Global Sales Organization. It partners with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities. The Creative Strategist will support Reddit’s growing Media & Entertainment (M&E) and Retail business, helping shape advertiser strategies and working across teams to turn business challenges into culturally resonant Reddit ideas that drive impact. The role is hybrid in Los Angeles. The position involves developing insight-driven strategies and campaign concepts, serving as a creative consultant and Reddit platform expert, and partnering with Sales, Measurement, and other teams on pitches and strategic client engagements. The strategist will build relationships with agency and client creative decision-makers, create reusable strategy frameworks and best practices, and manage ambiguity and competing priorities independently. The role requires at least four years of relevant experience, client-facing strategy presentation experience, an understanding of brands and media/platform ecosystems, and proficiency in Google Slides. The salary range is $115,500–$161,700 USD, with eligibility for restricted stock units and commission.

Requirements

At least 4 years of experience in advertising, media, social, PR, or creative strategy.
Experience building and pitching strategy-led presentations to clients.
Strong understanding of brands, agencies, and media/platform ecosystems.
Ability to manage multiple projects simultaneously.
Proficiency in Google Slides.
Understanding of performance-driven advertiser ecosystems.
Deep understanding of Reddit, internet culture, and community-driven platforms, with the ability to translate that knowledge into effective client strategies.
Exceptional storytelling, presentation, and communication skills for internal and external audiences.
Experience partnering with Sales, Measurement, and cross-functional teams to drive business growth.
Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments.
A portfolio demonstrating insight-driven strategy, creative thinking, and measurable client impact.

Nice To Haves

Creative Strategy or platform experience at a social, mobile, or advertising technology company.
Experience supporting Media & Entertainment (M&E) and Retail advertisers, with a focus on performance-driven growth strategies.
Agency, media, or integrated marketing experience.
Experience writing professionally for digital or social platforms.

Responsibilities

Lead the development of insight-driven creative strategies and campaign concepts that address complex marketing challenges and help advertisers show up authentically on Reddit.
Serve as a trusted creative consultant and Reddit platform expert by understanding clients’ business needs and recommending solutions likely to drive performance.
Partner proactively with Sales, Measurement, and cross-functional teams on pitches, RFPs, presentations, workshops, and strategic client engagements.
Develop relationships with agency and client creative decision-makers and influence campaign development early in the planning process.
Turn successful work into repeatable strategies, frameworks, narratives, and best practices for use across verticals and the KarmaLab team.
Navigate ambiguity and competing priorities independently, identify relevant signals, and translate them into clear, actionable next steps.
Use research, market trends, client feedback, and campaign performance to inform creative recommendations.
Manage complex projects, timelines, stakeholders, and presentation development.

Benefits

Comprehensive healthcare benefits and income replacement programs.
401(k) with employer match.
Global benefit programs, including workspace, professional development, and caregiving support.
Family planning support.
Gender-affirming care.
Mental health and coaching benefits.
Flexible vacation and paid volunteer time off.
Generous paid parental leave.
Medical, dental, and vision insurance.
Equity in the form of restricted stock units.
Commission eligibility.