Creative Strategist (M&E/Retail)

Reddit•Los Angeles, CA
•Hybrid

About The Position

Reddit’s KarmaLab is the in-house creative strategy team supporting the Global Sales Organization. The team partners with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities. The Creative Strategist will support Reddit’s growing Media & Entertainment (M&E) and Retail business, shaping advertiser strategies and collaborating across teams to translate business challenges into culturally resonant Reddit ideas that drive impact. The position is hybrid in Los Angeles.

Requirements

  • Minimum 4 years of experience in advertising, media, social, PR, or creative strategy.
  • Experience building and pitching strategy-led presentations to clients.
  • Strong understanding of brands, agencies, and media/platform ecosystems.
  • Ability to manage multiple projects simultaneously.
  • Proficiency in Google Slides.
  • Understanding of performance-driven advertiser ecosystems.
  • Deep understanding of Reddit, internet culture, and community-driven platforms, and ability to apply that knowledge to client strategies.
  • Exceptional storytelling, presentation, and communication skills for internal and external audiences.
  • Experience partnering with Sales, Measurement, and cross-functional teams to drive business growth.
  • Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments.
  • Experience using research, market trends, client feedback, and campaign performance to inform creative recommendations.
  • Portfolio demonstrating insight-driven strategy, creative thinking, and measurable client impact.

Nice To Haves

  • Creative strategy or platform experience at a social, mobile, or advertising technology company.
  • Experience supporting Media & Entertainment (M&E) and Retail advertisers, with a focus on performance-driven growth strategies.
  • Agency, media, or integrated marketing experience.

Responsibilities

  • Lead development of insight-driven creative strategies and campaign concepts that address marketing challenges and help advertisers show up authentically on Reddit.
  • Act as a creative consultant and Reddit platform expert, learning clients’ business needs and recommending solutions likely to drive performance.
  • Partner proactively with Sales, Measurement, and cross-functional teams on pitches, RFPs, presentations, workshops, and strategic client engagements.
  • Build relationships with agency and client creative decision-makers and influence campaign development early in the planning process.
  • Turn successful work into repeatable strategies, frameworks, narratives, and best practices for use across verticals and the KarmaLab team.
  • Navigate ambiguity and competing priorities independently, identify relevant signals, and translate them into actionable next steps.
  • Manage multiple projects, timelines, stakeholders, and presentation development.

Benefits

  • Comprehensive healthcare benefits and income replacement programs.
  • 401(k) with employer match.
  • Global benefit programs, including workspace, professional development, and caregiving support.
  • Family planning support.
  • Gender-affirming care.
  • Mental health and coaching benefits.
  • Flexible vacation.
  • Paid volunteer time off.
  • Generous paid parental leave.
  • Equity in the form of restricted stock units.
  • Commission eligibility.
  • Medical, dental, and vision insurance.
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