Counter Sales Associate

Baker Distributing•Wilmington, NC

About The Position

Baker Distributing Company is seeking an energetic, customer-focused Counter Sales Associate to serve as the face of a branch and help contractors and other customers find the products they need. The role combines customer service, relationship building, sales, and support for branch operations in a fast-paced HVAC wholesale distribution environment. The associate helps customers with product selection and inquiries, processes sales orders, identifies opportunities to recommend additional products and solutions, and contributes to a clean, organized, safe showroom and workplace. The position also involves regular use of computers and telephones, customer calls, and physical activity in a warehouse and showroom environment.

Requirements

High School Diploma or GED required.
Strong communication and relationship-building skills.
A proactive, problem-solving approach and a desire to help customers succeed.
Ability to multitask and stay organized in a fast-paced environment.
Proficiency with Microsoft Office and computer-based systems.
Ability to work independently and as part of a team.
Commitment to continuous learning and professional growth.
Ability to lift and move products weighing up to 50 pounds.
Ability to stand, walk, bend, kneel, crouch, and climb as needed throughout the workday.

Nice To Haves

HVAC industry experience, ideally within wholesale distribution.
Experience in sales, customer service, inventory management, operations, or purchasing.
Mechanical or technical aptitude.

Responsibilities

Deliver outstanding service to walk-in, phone, and repeat customers.
Build strong relationships with contractors, vendors, and internal teams.
Accurately process sales orders and identify opportunities to recommend additional products and solutions.
Assist customers with product selection, sourcing, shipping, warranty support, and inventory inquiries.
Maintain an organized, professional, and welcoming showroom environment.
Restock merchandise and ensure products are displayed effectively.
Resolve customer concerns professionally and urgently.
Make outbound sales and customer service calls to strengthen relationships and drive business growth.
Contribute to inventory control and overall branch operations.
Follow company safety policies and maintain a clean, safe workplace.
Lift and move products weighing up to 50 pounds; stand, walk, bend, kneel, crouch, and climb as needed.
Operate warehouse equipment such as forklifts and pallet jacks.
Use computers and telephones regularly and safely navigate the warehouse and showroom while remaining aware of inventory, equipment, and customer needs.