Counter Sales Associate

White Cap Management•Grand Junction, CO

About The Position

White Cap is hiring a Counter Sales Associate to serve walk-in, phone, and will-call customers. The role processes orders, quotes prices, enters orders into the system, provides order information, and pulls orders as required. The associate communicates product features, benefits, and warranty policies, and uses product knowledge to offer technical advice, troubleshoot, and help resolve customer problems. The role also identifies related products and add-on extensions and informs customers about promotions to support upselling. Other duties may be assigned. White Cap describes itself as a leading North American distributor serving professional contractors and supplying major construction projects. The company highlights its commitment to dependable service, growth, career opportunities, and an inclusive culture.

Requirements

  • Proven ability to deliver exceptional customer service in a fast-paced, customer-facing environment.
  • Experience with sales order systems or ERP platforms, such as Oracle or similar.
  • Ability to identify customer needs, recommend solutions, and support upselling or cross-selling opportunities.
  • Working knowledge of construction, industrial, or contractor-focused product lines, or ability to quickly learn technical product applications.
  • Ability to manage multiple priorities accurately, including order entry, follow-up, and issue resolution.
  • Strong communication skills and ability to build relationships and resolve customer concerns effectively.
  • Team-oriented mindset and proactive approach to problem-solving.

Nice To Haves

  • Bilingual Spanish/English.

Responsibilities

  • Provide customer service to walk-in, phone, and will-call customers.
  • Process orders, quote prices, enter orders into the system, and provide order information to customers.
  • Pull orders as required.
  • Communicate product features, benefits, and warranty policy information.
  • Demonstrate product knowledge and applications by providing technical advice, troubleshooting, and helping resolve customer problems.
  • Identify related products and add-on extensions and inform customers about product promotions to support upselling.
  • Perform other duties as assigned.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) with company match
  • Tuition reimbursement
  • Paid maternity leave
  • Paid parental leave
  • Paid sick time
  • Vacation time
  • Generous time-off package
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