Council Membership Coordinator

Girl Scouts of Hawaii•Honolulu, HI

About The Position

The Council Membership Coordinator grows and sustains girl membership across Hawaiʻi through community-driven recruitment and retention strategies. The role activates and supports volunteers, troops, girls, families, island managers, and community partners to expand access to Girl Scouting and connect interested girls with a suitable troop experience. The coordinator leads council-wide membership initiatives, including recruitment campaigns, renewal efforts, promotional programs, member placement, data quality, community partnerships, and new troop development. Success is measured by membership growth, member engagement, recruitment and retention outcomes, and progress toward serving 5,000 girl members within the next decade.

Requirements

  • Bachelor's degree or an equivalent combination of education and relevant experience.
  • Experience in membership development, community engagement, sales, marketing, nonprofit programs, or a related field.
  • Strong organizational, project management, and follow-through skills.
  • Excellent written and verbal communication skills.
  • Ability to analyze data, manage multiple priorities, and achieve measurable goals.
  • Proficiency with Microsoft Office, Salesforce, or membership databases.
  • Ability to travel throughout Hawaiʻi for meetings, events, and community engagement activities.

Nice To Haves

  • Relationship-oriented and skilled at building trust with families, volunteers, and community partners.
  • Goal-driven and motivated by measurable outcomes.
  • Organized and detail-oriented, with strong follow-through.
  • Collaborative, adaptable, and comfortable working across multiple islands and communities.
  • Passionate about expanding opportunities for girls through the Girl Scout Leadership Experience.

Responsibilities

  • Coordinate and implement council-wide membership recruitment strategies and campaigns.
  • Manage recruitment initiatives, including the Girl Recruitment Patch program and other membership incentives.
  • Support island managers in planning and executing year-round recruitment activities, including Extended Year promotion.
  • Develop tools, resources, and opportunities that help community members recruit girls and families.
  • Monitor recruitment event and lead performance metrics, including lead volume and conversion rates.
  • Use national Girl Scouts campaigns and partnerships to execute recruitment events and activities that generate qualified leads.
  • Develop lead-generation strategies through events, digital and social outreach, school and partner channels, and referral programs.
  • Manage prospective-member leads from first inquiry through troop placement and registration, with timely follow-up and accurate database tracking.
  • Lead annual membership renewal efforts, including Early Bird promotions, and implement strategies to improve retention and renewal rates.
  • Track membership trends and recommend ways to strengthen year-over-year growth.
  • Inform the 350 girl recruitment budget and assist the Director of Membership with budget implementation.
  • Connect prospective members and families with troops suited to their location, interests, and needs; collaborate with volunteers and staff on placement and onboarding.
  • Provide responsive customer service to families interested in joining Girl Scouts.
  • Track recruitment, placement, renewal, and membership-growth metrics; maintain accurate, complete, and timely membership records and reporting systems.
  • Follow the GSUSA Data Quality Calendar, complete required data clean-up tasks and deadlines, and maintain a GSH Council membership data quality score above 90% through audits, corrections, and follow-up.
  • Analyze recruitment and retention data, monitor progress toward council membership goals, and provide regular leadership updates.
  • Cultivate relationships with schools, youth-serving organizations, community agencies, and family-focused programs such as Head Start.
  • Identify partnership opportunities that increase awareness of and access to Girl Scouts, and represent the council at community events, partnership meetings, and outreach activities.
  • Identify communities with unmet demand and lead efforts to establish new troops throughout Hawaiʻi.
  • Use membership and demographic data to identify opportunities for troop expansion and community growth.
  • Collaborate with the council volunteer manager, island managers, service units, schools, community organizations, and families to seed new troops in targeted growth areas.
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