Coordinator, Enrollment, Marketing, and Recruitment

Youngstown State University•Youngstown, OH

About The Position

Ensures the daily function of operations and services of the College’s communications function, including media relations, public information, marketing, and publications. Implements communication, recruitment, and enrollment strategies consistent with University and College goals, objectives, and priorities, in consultation with university leadership and other appropriate individuals and groups. Works under general supervision and may make procedural decisions that do not contravene policies; generally determines work sequences within department or divisional guidelines. The position supports enrollment and marketing for the College of STEM by coordinating recruitment activities, developing communications for prospective students, managing digital content, analyzing enrollment data, and collaborating with university marketing and communications and other College stakeholders. It also coordinates daily program tasks, maintains records, prepares reports, attends events and meetings, and may supervise student employees. Typically works Monday through Friday in Youngstown and reports to the Executive Director, STEM Professional Services.

Requirements

At least a bachelor’s degree; or an associate degree and two years of related and/or equivalent experience; or a high school diploma or GED and at least four years of related and/or equivalent experience.
Experience in marketing, recruitment, or enrollment management.
Knowledge of university policies and procedures, office practices and procedures, department or division goals and policies, workplace safety practices, English grammar and spelling, records management, and office management.
Skill in using office equipment, typing, data entry, computer operation, and software or programs applicable to the assigned department or division.
Strong analytical skills and ability to interpret data to inform decisions.
Ability to articulate the College of STEM’s value to prospective students; define problems, collect data, establish facts, and draw valid conclusions; determine material and equipment needs; calculate fractions, decimals, and percentages; compile and prepare reports; and use appropriate research methods to gather data.
Ability to understand written and verbal communications, prepare accurate documentation, maintain records according to established procedures, and interact effectively with personnel and the public to answer routine questions.
Ability to train or instruct others, move effectively between tasks, work independently and in a team environment, and develop and maintain effective working relationships.

Nice To Haves

A bachelor’s or master’s degree in marketing, communications, higher education administration, or a related field.
Experience with Customer Relationship Management (CRM) systems.
Experience working as a recruiter or enrollment counselor in higher education.
Proven track record of developing and executing successful marketing and recruitment strategies.
Experience working with diverse populations.
Familiarity with social media management and digital marketing tools.
Knowledge of College of STEM programs.

Responsibilities

Assist with developing, implementing, and managing comprehensive enrollment and marketing strategies to drive student recruitment and retention for the College of STEM.
Coordinate with faculty, department chairs, students, alumni, and donors to create marketing materials and campaigns highlighting College programs and achievements.
Support on-campus and off-campus recruitment events, including college fairs, open houses, and informational sessions.
Manage the College’s social media presence and create content promoting programs and events.
Promote student achievements, faculty research, experiential learning, and program highlights through digital storytelling.
Analyze enrollment data and trends to adjust strategies and improve recruitment efforts.
Collaborate with the university marketing and communications team to maintain cohesive and consistent messaging.
Develop and manage the College’s communication plan for prospective students, including email campaigns, newsletters, and direct mail.
Use Customer Relationship Management (CRM) systems to track prospective student interactions and streamline recruitment processes.
Prepare reports on marketing activities and outcomes for the Dean and other stakeholders.
Coordinate with the development office to support donor relations and alumni engagement initiatives that contribute to enrollment goals.
Coordinate daily tasks related to assigned components of programs or services.
Communicate regularly with the supervisor and other staff, including student workers, as needed to complete daily tasks supporting goals and objectives.
Prepare and maintain accurate records of daily tasks in accordance with applicable policies and procedures, and communicate timely with the supervisor, staff, and students where appropriate.
Gather data and prepare reports and other information or documentation for supervisory review related to programs, services, or assigned components.
Prepare for and attend events; remain informed about relevant developments and procedures; participate in staff development; and attend meetings, conferences, and other events.
Assist with training new hires.
Perform other duties assigned or required within the level of responsibility for this classification, at the supervisor’s discretion.
May exercise supervision over student employees.