Coordinator, Digital Marketing & Artist Development - Sony Music Nashville

Sony Music Global Job Board•Nashville, TN

11d•Onsite

About The Position

As a Coordinator, Digital Marketing & Artist Development, you will play a key role in supporting the team to help our artists deliver music to their fans. Your role provides administrative and project support to the Artist Development Lead and helps with the day-to-day management of assigned artist projects. Position requires interaction with members of senior management and other high-level internal and external contacts.

Requirements

A self-starter with least one year of experience implementing marketing or digital plans and/or providing administrative support in a music, lifestyle, entertainment, or creative industry
A curious team member with demonstrated experience and understanding of the current marketing landscape and digital platforms
A detail-oriented individual with strong organizational and communication skills
An initiator with a drive for accuracy, time management, and task prioritization
A trustworthy professional demonstrating a strong commitment to maintaining confidentiality and exercising discretion in handling sensitive artist information
A curious learner with an eagerness to immerse oneself into the ever-evolving landscape of the digital space
A music afficionado with a curiosity to dive into the music industry (Country and/or Pop genre exposure preferred)

Responsibilities

Support the Artist Development Lead with executing innovative digital marketing campaigns and completing detailed administrative objectives for an assigned artist roster
Provide overall marketing support to an assigned artist roster by attending & taking notes in artist meetings and maintaining artist marketing plans (one sheets, presentation decks, video reels, advertisements, etc.)
Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
Execute assets needed for digital advertising campaigns to reach target audiences across the web and social media
Create, schedule, and send e-mail newsletters on behalf of assigned artist roster
Coordinate creative assets with internal and external teams and support the growth and engagement of fan communities through strategies for artist social media accounts, websites, promo landing pages, etc.
Collaborate with Lead on maintaining and balancing project budgets and working with the Marketing Admin on purchase order needs and invoice processing
Actively contribute to artist development strategy by cultivating ideas and supporting projects across marketing, media, and digital platforms, pitching and creating efficient solutions
Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities, and available digital opportunities
Collaborate with Production and Release Planning staff to set-up and schedule digital products
Coordinate, produce, and execute marketing events, artist shows, award shows, and conceptualize contests and sweeps (drafting of rules with the Legal department and working with Marketing Admin for set up & execution)