Content Writer

Hy-Vee • Des Moines, IA

1d • Hybrid

About The Position

The Content Writer curates, develops, writes, edits and proofs content across Hy-Vee marketing channels, including social media, digital, web, video and print. The role applies SEO expertise and generative AI tools such as ChatGPT and Claude to support content development and efficiency while maintaining factual accuracy, quality, confidentiality and Hy-Vee’s brand voice.

The writer creates audience- and channel-specific copy, develops campaign ideas with creative and marketing partners, and manages copy from brief and research through review and final delivery. The role also develops and optimizes SEO content, partners with digital teams to improve web pages, reviews AI-assisted work, monitors industry and platform developments, and reports on content performance with support from the data team. This hybrid position has a five-day workweek, with three days in the Grimes, Iowa office and two days working from home. It involves frequent deadline pressure and regular contact with marketing, operations, external partners and store personnel.

Requirements

• Bachelor’s degree in Journalism, Communications, Marketing or a related field.
• At least 3 years of content and creative writing experience in an agency, in-house marketing team or similar environment, including hands-on SEO writing and content optimization.
• Portfolio or writing samples demonstrating SEO expertise, strong brand storytelling and writing for different audiences and channels.
• Practical experience using AI tools such as ChatGPT and Claude in a content workflow, including the ability to explain how outputs are refined and validated.
• Demonstrated expertise in SEO writing, including keyword research, search intent and on-page optimization, while balancing search visibility with useful, engaging content.
• Working knowledge of SEO research and measurement tools and the ability to turn findings into content recommendations.
• Hands-on proficiency with generative AI tools, including prompt development, iterative refinement, fact-checking and adapting outputs to brand and audience needs.
• Excellent organizational, time-management, communication and problem-solving skills.
• Experience developing and executing content projects across multiple channels.
• Strong interpersonal skills, a positive attitude and the ability to work collaboratively with multidisciplinary teams.
• Ability to lead content projects and collaborate effectively with internal marketing teams and external partners.
• Ability to adapt content and priorities as business needs, feedback and direction evolve.
• Ability to apply constructive feedback and thoughtfully review others’ work to improve quality.
• Strong editorial judgment, attention to detail and ability to deliver polished work in a fast-paced environment.
• Ability to partner with designers and leaders to develop clear messaging for presentations, promotional materials and other marketing collateral.
• Self-motivated and comfortable working independently with minimal supervision.
• Proficiency with Microsoft Office, social media business accounts, content management systems and project management platforms.
• Commitment to the Hy-Vee mission and willingness to promote company values.

Nice To Haves

• Examples of content performance improvements in the portfolio or writing samples.
• Passion for food, recipes, lifestyle and DIY content.

Responsibilities

• Write clear, engaging copy for Hy-Vee.com, the Hy-Vee app, social media, emails and newsletters, SMS, video and print.
• Collaborate with the content team, designers and marketing partners to develop original campaign ideas and channel-specific executions.
• Manage copy from brief and research through drafting, reviews, revisions and final delivery.
• Create, proofread and edit content for accuracy, clarity, spelling, grammar and consistency; verify product details, claims and source information.
• Maintain Hy-Vee’s brand voice and support strategic business goals across print and digital platforms.
• Develop and optimize SEO content using keyword research, search intent and on-page practices, including page titles, meta descriptions, headings and internal links.
• Integrate keywords naturally while prioritizing readability and customer needs.
• Partner with digital teams to translate briefs into effective web copy, identify content gaps and refresh pages to improve relevance and performance.
• Use AI tools such as ChatGPT and Claude for ideation, outlining, drafting, editing and content adaptation; develop prompts and refine outputs using editorial judgment.
• Review AI-assisted content for factual accuracy, originality, brand voice and compliance with company guidelines, and protect confidential information when using AI tools.
• Stay current with industry trends, SEO practices, search behavior, emerging social and digital channels, marketing tactics and AI tools, applying relevant developments to improve content quality and performance.
• Report on content performance for assigned platforms with support from the data team.
• Manage multiple projects and deadlines while adapting to changing priorities; deliver accurate, complete copy on time and communicate project needs or risks early.
• Maintain confidentiality of sensitive information, including advertising rates, pricing information, and store sales and marketing events.
• Perform other job-related duties and special projects as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level