Content Writer

Fabuwood Cabinetry Corp • Newark, NJ

2d • Onsite

About The Position

Fabuwood is seeking a Content Writer to create clear, engaging, on-brand copy across marketing channels, including email, blogs, social media, web, and print and digital collateral. The role ensures content reflects Fabuwood’s brand voice and supports marketing goals. The Content Writer reports to the Brand Marketing Manager and works closely with graphic designers and the broader marketing team. This is a full-time, on-site position at Fabuwood’s Newark headquarters. Hours are Monday through Thursday, 8 a.m. to 5 p.m., and Friday, 8 a.m. to 1 p.m.

The writer develops email campaigns and supporting messaging, plans and produces blog content, creates platform-specific social copy, and writes and updates website content. They also produce marketing collateral for sales and showroom use. Across all channels, the role involves applying SEO and brand standards, verifying product information, editing and proofreading content, and following established review and approval processes. The writer collaborates with marketing and design colleagues, researches industry and product information, and contributes ideas and improvements to content initiatives.

Requirements

• At least 2 years of experience in copywriting or content writing; marketing, home design, or a related industry experience is ideal.
• Portfolio demonstrating range across email, blog, social, and web copy.
• Excellent writing, editing, and proofreading skills, with strong attention to detail.
• Working knowledge of SEO best practices.
• Ability to adapt tone and style across channels and audiences while staying on-brand.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Interest in researching and understanding industry trends and incorporating them into writing.

Nice To Haves

• Familiarity with email marketing platforms, CMS tools, and social media platforms.

Responsibilities

• Write marketing email copy for campaigns, newsletters, product launches, and promotional sends to homeowners, dealers, and the design community.
• Create email subject lines, preview text, and calls to action; review email performance and use results to refine messaging and test approaches.
• Coordinate with design and marketing teams to develop email content aligned with the campaign calendar.
• Plan, research, and write blog articles about product features, design inspiration, industry trends, and home renovation topics.
• Apply SEO practices to blog content, including keyword research, headlines, meta descriptions, and internal linking.
• Maintain the blog content calendar and repurpose blog content for email, social, and web.
• Write captions and copy for Fabuwood social channels, including organic posts, paid social ads, and campaign launches.
• Collaborate with designers on social content and stay current on social media trends and platform practices.
• Write and update website copy for product pages, landing pages, and campaign pages.
• Explain product information in clear, accessible language and optimize web copy for SEO, readability, and conversion.
• Keep website content current, accurate, and consistent as products and campaigns change.
• Write print and digital collateral, including brochures, catalogs, point-of-sale displays, sell sheets, and sales and showroom materials.
• Partner with designers to create compelling collateral aligned with brand standards and ensure product information and specifications are accurate and up to date.
• Support dealers and the sales team with copy for showroom and customer-facing materials.
• Ensure copy follows Fabuwood’s brand guidelines, tone of voice, and messaging framework.
• Edit and proofread content for accuracy, clarity, grammar, and consistency, and follow established review and approval processes.
• Partner with the marketing team on campaigns, product launches, and content initiatives.
• Research industry trends, competitors, and product information to inform content.
• Bring forward new content ideas and suggest improvements to existing content.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed