Content Writer

Hy-Vee, Inc. • Grimes, IA

1d • Hybrid

About The Position

The Content Writer curates, develops, writes and proofs content across Hy-Vee’s marketing channels, including social, digital, web, video and print. The role uses SEO expertise and generative AI tools such as ChatGPT and Claude to support content development and efficiency while maintaining accuracy, quality and Hy-Vee’s brand voice. The writer creates useful, creative and relevant content for consumers in a fast-paced environment.

The position works with the content team, designers, marketing partners, digital teams, data teams, external partners and store personnel. It manages copy projects from brief and research through drafting, reviews, revisions and delivery, while optimizing content for search and reporting on performance for assigned platforms. This is a hybrid role with three days per week in the Grimes, Iowa office and two days working from home.

Requirements

• Bachelor’s degree in Journalism, Communications, Marketing or a related field.
• At least 3 years of content and creative writing experience in an agency, in-house marketing team or similar environment, including hands-on SEO writing and content optimization.
• Portfolio or writing samples demonstrating SEO expertise, strong brand storytelling and writing for different audiences and channels.
• Practical experience using AI tools such as ChatGPT and Claude in a content workflow, including refining and validating outputs.
• Demonstrated expertise in SEO writing, including keyword research, search intent, on-page optimization, and balancing search visibility with useful, engaging content.
• Working knowledge of SEO research and measurement tools and the ability to turn findings into content recommendations.
• Hands-on proficiency with generative AI tools, including prompt development, iterative refinement, fact-checking and adapting outputs to brand and audience needs.
• Excellent organizational, time management, communication and problem-solving skills.
• Experience developing and executing content projects across multiple channels.
• Strong interpersonal skills, a positive attitude and the ability to work collaboratively with multidisciplinary teams.
• Ability to lead content projects and collaborate with internal marketing teams and external partners.
• Ability to adapt content and priorities as business needs, feedback and direction evolve.
• Ability to apply constructive feedback and thoughtfully review others’ work.
• Strong editorial judgment, attention to detail and ability to deliver polished work in a fast-paced environment.
• Ability to communicate effectively in writing and verbally.
• Ability to operate standard office technology, including computers and telephones.
• Ability to review and analyze documents and data on screen.
• Ability to occasionally transport materials weighing up to 10 pounds.
• Proficiency with Microsoft Office, social media business accounts, content management systems and project management platforms.
• Commitment to the Hy-Vee Mission and willingness to promote company values.

Nice To Haves

• Examples of content performance improvements in the portfolio or writing samples.
• Passion for food, recipes, lifestyle and DIY content.

Responsibilities

• Write clear, engaging copy tailored to audiences and channels, including Hy-Vee.com, the app, social media, emails and newsletters, SMS, video and print.
• Collaborate with the content team, designers and marketing partners to develop campaign ideas and channel-specific content.
• Manage the copy process from brief and research through drafting, review, revision and final delivery.
• Create, proofread and edit content for accuracy, clarity, spelling, grammar and consistency; verify product details, claims and source information.
• Ensure copy reflects Hy-Vee’s brand voice and supports business goals across print and digital platforms.
• Develop and optimize SEO content using keyword research, search intent and on-page best practices, including page titles, meta descriptions, headings and internal links.
• Partner with digital teams to turn content briefs into web copy, identify content gaps and refresh existing pages to improve relevance and performance.
• Use generative AI tools for ideation, outlining, drafting, editing and content adaptation; develop prompts and refine outputs using editorial judgment.
• Review AI-assisted content for factual accuracy, originality, brand voice and compliance with company guidelines, and protect confidential information when using these tools.
• Monitor industry trends, SEO practices, search behavior, emerging channels, marketing tactics and AI tools, and apply relevant developments to improve content quality and performance.
• Report on content performance for assigned platforms with support from the data team.
• Manage projects and deadlines while adapting to changing priorities, and communicate project needs or risks early.
• Maintain strict confidentiality of sensitive information, including advertising rates, pricing information, and store sales and marketing events.
• Perform other job-related duties and special projects as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level