SJSU Online Content Marketing Strategist

CSU Careers • San José, CA

4d

About The Position

The University Marketing and Communications (UMC) Marketing Team supports enrollment goals, builds the university’s national brand, and diversifies revenue through SJSU Online and Professional Education, a portfolio of more than 50 online, hybrid, and professional and continuing education programs for undergraduate, graduate, and adult learners. Under the guidance of the Director of SJSU Online Marketing, the Content Marketing Strategist collaborates with marketing colleagues, clients, and academic partners to create and publish visual and written content that connects with and converts prospective students across web, blogs, editorial content, student profiles, email, text, video, digital advertising, and social media.

The strategist ensures written and visual communications reflect the university’s brand, voice, and tone; evaluates effective channels by audience; and keeps colleagues informed about strategic storytelling direction. The position serves as a Work Lead for the online marketing team, ensuring consistency and accuracy across SJSU Online and Professional Education campaigns. It partners with UMC web, CRM, multimedia, production, editorial, and creative colleagues, and supports the Director of SJSU Online Marketing on operational communications with university stakeholders, including application materials, admissions decisions, and admitted-student portal content.

The role requires effective collaboration across teams, strong communication and project-management skills, and attention to quality, accuracy, and deadlines. The strategist creates and optimizes content across the enrollment funnel, using research and analytics to improve performance and help prospective students progress toward enrollment.

Requirements

• Equivalent to a bachelor’s degree in a related field; additional experience demonstrating the required knowledge and abilities may substitute for education year-for-year.
• Four years of relevant experience; an advanced degree in a related field may substitute for experience year-for-year.
• Thorough knowledge of marketing, branding, communications, public relations, content strategy, and digital storytelling.
• Expert writing, editorial, journalistic, verbal, interpersonal communication, active listening, and analytical skills.
• Ability to develop compelling written and visual content that engages prospective students and supports enrollment goals.
• Ability to develop and implement marketing and communication strategies and campaigns that reflect the university’s brand, voice, and tone and produce measurable results.
• Strong story development, interviewing, fact selection, proofreading, and editorial skills, including creating scripts, narrations, campaign copy, and multimedia correspondence.
• Knowledge of web content standards, usability, accessibility, SEO, responsive design, blogging, email marketing automation, and related digital communication practices.
• Knowledge of marketing automation and CRM platforms such as Slate, and ability to develop newsletters, drip campaigns, landing pages, portal content, and other student communications.
• Knowledge of social media platforms, media outlets, and management tools such as Hootsuite, and ability to select channels based on audience needs, demographics, and engagement.
• Ability to use data analytics and market research to identify target audiences, assess channel and campaign effectiveness, develop performance reports, and refine strategies using tools such as Google Analytics, Siteimprove, and Crazy Egg.
• Ability to use information systems and applications for content development, analysis, research, reporting, and project management, including content management systems, source code editors, blogging platforms, social media tools, email marketing applications, and Asana.
• Skill in photo and video editing software, including online and desktop applications, and ability to collaborate with multimedia and creative professionals.
• Advanced organizational, planning, time-management, and project-coordination skills, including managing multiple projects, priorities, deadlines, and budgets in a detail-oriented environment.
• Ability to work independently and collaboratively with marketing, communications, creative, web, enrollment, academic, and other university partners; build consensus; and represent the university effectively.

Nice To Haves

• Master’s degree in marketing, business, or a related field.
• Five or more years of progressively responsible and relevant experience, preferably in higher education and/or marketing.
• Demonstrated excellent written and verbal communication, interviewing, and presentation skills, and experience working with diverse stakeholders.
• Demonstrated understanding of project-management tools such as Asana and Google Workspace, CRM platforms such as Slate, and content-distribution platforms such as Semrush, WordPress, Restream, YouTube, and Hootsuite.

Responsibilities

• Write, edit, and publish conversion-focused content for web pages, blogs, news stories, magazines, email and text messages, videos, digital ads, and other channels for varied audiences and market segments.
• Collaborate with marketing colleagues to develop and test social media content and concepts.
• Set up automated email drip campaigns in Slate and perform final quality control to ensure communication accuracy.
• Create and edit promotional and marketing content across digital and print channels to describe and promote services and programs.
• Conduct interviews and develop scripts for video and livestreams.
• Partner with the UMC web team to use keyword research, SEO, AEO, GEO, and analytics to develop content that drives traffic and builds content authority.
• Measure and evaluate content, and work with partners to identify content gaps, roadblocks, and optimization opportunities.
• Turn high volumes of information into clear, intuitive, influential calls to action that guide targeted audiences through the enrollment funnel.
• Contribute to an integrated content marketing strategic workgroup.
• Work with UMC colleagues to ensure concepts and copy are on-brand and strategically sound.
• Proofread and edit content for consistent voice, style, and quality.
• Participate in cross-functional working groups and team meetings to address complex project requests.
• Lead meetings with academic partners, recruitment teams, admissions colleagues, and other divisions to align content across the enrollment funnel.
• Keep marketing team colleagues updated on strategic storytelling direction and help evaluate the most effective channels by audience.
• Support the Director of SJSU Online Marketing in developing operational communications, including Cal State Apply materials, admissions decision communications, and Slate portal content for admitted students.

Benefits

• Comprehensive employee benefits package typically worth 30–35% of base salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level