SJSU Online Content Marketing Strategist

San José State University • San Jose, CA

4d • $5,877 - $8,561

About The Position

The Content Marketing Strategist works on the University Marketing and Communications (UMC) Marketing Team, which supports enrollment goals, builds the university’s national brand, and diversifies revenue through SJSU Online and Professional Education. This portfolio includes more than 50 online, hybrid, and professional and continuing education programs for undergraduate, graduate, and adult learners.

Under the guidance of the Director of SJSU Online Marketing, the strategist collaborates with marketing colleagues, clients, and academic partners to develop and publish visual and written content for prospective students across web, blogs, editorial and news articles, student profiles, email, text, video, digital advertising, and social media. The role ensures communications reflect the university’s brand, voice, and tone, and evaluates channel effectiveness by audience. It requires strong communication, organization, project management, quality control, accuracy, and deadline management. The strategist also serves as a Work Lead for the online marketing team, helping ensure consistency and accuracy across campaigns for SJSU Online and Professional Education.

The position partners with UMC colleagues, including web/UX designers, CRM marketing strategists, multimedia designers, production specialists, editorial producers, and creative designers. It also supports the Director of SJSU Online Marketing in coordinating operational communications with university stakeholders, including application materials, admissions decision communications, and admitted-student portal content.

Requirements

• Equivalent to a bachelor’s degree in a related field; additional experience demonstrating the required knowledge and abilities may substitute for education on a year-for-year basis.
• Four years of relevant experience; an advanced degree in a related field may substitute for experience on a year-for-year basis.
• Thorough knowledge of marketing, branding, communications, public relations, content strategy, and digital storytelling.
• Expert writing, editorial, journalistic, verbal, interpersonal communication, active listening, and analytical skills.
• Ability to create compelling written and visual content that engages prospective students and supports enrollment goals.
• Ability to develop and implement marketing and communication strategies and campaigns that reflect the university’s brand, voice, and tone and produce measurable results.
• Strong story development, interviewing, fact selection, proofreading, and editorial skills, including the ability to create scripts, narrations, campaign copy, and multimedia correspondence.
• Knowledge of web content standards, usability, accessibility, SEO, responsive design, blogging, email marketing automation, and related digital communication practices.
• Knowledge of marketing automation and CRM platforms such as Slate, and ability to develop newsletters, drip campaigns, landing pages, portal content, and student communications.
• Knowledge of social media platforms, media outlets, and management tools, such as Hootsuite, and ability to select communication channels according to audience needs, demographics, and engagement.
• Ability to use data analytics and market research to identify audiences, evaluate channel and campaign effectiveness, develop performance reports, and refine strategies using tools such as Google Analytics, Siteimprove, and Crazy Egg.
• Ability to use information systems and applications for content development, analysis, research, reporting, and project management, including content management systems, source code editors, blogging platforms, social media tools, email marketing applications, and Asana.
• Skill using photo and video editing software, including online and desktop applications, and ability to collaborate with multimedia and creative professionals.
• Advanced organizational, planning, time-management, and project-coordination skills, including managing multiple projects, priorities, deadlines, and budgets in a detail-oriented environment.
• Ability to work independently and collaboratively with marketing, communications, creative, web, enrollment, academic, and other university partners; build consensus; and represent the university effectively.

Nice To Haves

• Master’s degree in marketing, business, or a related field.
• Five or more years of progressively responsible and relevant experience, preferably in higher education and/or marketing.
• Demonstrated excellent written and verbal communication, interviewing, and presentation skills, and experience working with diverse stakeholders.
• Demonstrated understanding of project management tools such as Asana and Google Workspace; CRM platforms such as Slate; and content distribution platforms such as Semrush, WordPress, Restream, YouTube, and Hootsuite.

Responsibilities

• Write, edit, and publish conversion-focused content for web pages, blogs, news stories, magazines, email and text messages, videos, digital advertisements, and other channels for varied audiences and market segments.
• Partner with marketing colleagues to develop and test social media content and concepts across social channels.
• Set up automated email drip campaigns in Slate and perform final quality control to ensure communications are accurate.
• Write and edit promotional and marketing content for digital and print channels to describe and promote services and programs.
• Conduct interviews for content development and develop scripts for videos and livestreams.
• Work with the UMC web team to use keyword research, SEO, AEO, GEO, and analytics to create content that drives traffic and builds content authority.
• Measure and evaluate content, and work with partners to identify content gaps, obstacles, and opportunities for optimization.
• Turn complex information into clear, intuitive calls to action that guide target audiences through the enrollment funnel and support conversion from prospective to enrolled students.
• Contribute to the development of an integrated content marketing strategic workgroup.
• Work with UMC colleagues to ensure concepts and copy are on-brand and strategically sound.
• Proofread and edit content for consistent voice, style, and quality.
• Participate in cross-functional working groups and team meetings addressing complex project requests.
• Lead meetings with academic partners, recruitment teams, admissions colleagues, and other divisions to align content across the enrollment funnel.
• Support the Director of SJSU Online Marketing in coordinating operational communications, including application materials, admissions decision communications, and admitted-student portal content.
• Serve as a Work Lead for the online marketing team, ensuring consistency and accuracy in SJSU Online and Professional Education campaigns.

Benefits

• Comprehensive employee benefits package typically worth 30–35% of base salary; specific benefit programs are referenced in the Employee Benefits Summary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level