Content Marketing Manager (Hybrid Onsite)

TRAC Recruiting • Fort Lauderdale, FL

4d • Hybrid

About The Position

A growing technology solutions provider is seeking a hands-on Content Marketing Manager to lead content strategy, development, and execution across multiple marketing channels. The position supports brand awareness, lead generation, sales enablement, and product marketing by translating complex technical solutions into accessible messaging for diverse audiences. The manager maintains direct ownership of content creation and integrated campaigns while overseeing and developing a small team responsible for social media and subject matter content.

This hybrid role requires working onsite three days per week at an office near Fort Lauderdale, Florida, and living within driving distance. The manager will create and optimize content, campaigns, webinars, website pages, and landing pages; collaborate across marketing, sales, events, and leadership; and monitor performance to improve results. The position is full-time and direct hire. Applicants must be U.S. citizens or Green Card holders and legally authorized to work in the United States without current or future sponsorship. Occasional travel for industry events, partner meetings, and content development is required.

Requirements

• At least 7 years of experience in content marketing, B2B marketing, or a related marketing discipline.
• Previous experience directly managing marketing or content team members, including coaching, editorial oversight, workload management, and performance accountability.
• Exceptional writing, editing, storytelling, and communication skills, with strong attention to detail.
• Demonstrated ability to create long-form and short-form content for B2B audiences.
• Experience independently planning and executing integrated marketing campaigns, product launches, and lead generation initiatives.
• Strong understanding of SEO, AEO, and GEO principles and content optimization strategies.
• Hands-on experience with HubSpot or a comparable marketing automation platform.
• Experience building and publishing website pages and landing pages using WordPress or a similar CMS.
• Demonstrated experience planning and executing webinars, including content development, speaker coordination, promotional campaigns, platform setup, and live production.
• Ability to understand complex technical products and communicate their value to different audiences.
• Familiarity with social media and YouTube content strategy, including editorial planning, video scripts, publishing, and performance measurement.
• Experience leveraging AI tools to support content creation, editing, research, and optimization.
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Comfort balancing hands-on content production with team leadership and cross-functional collaboration.
• Ability to work independently, exercise sound editorial judgment, and thrive in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Must live within driving distance of the office near Fort Lauderdale, Florida, and be able to work onsite three days per week.
• Must be a U.S. citizen or Green Card holder and legally authorized to work in the United States without current or future sponsorship.

Nice To Haves

• Experience in Account-Based Marketing (ABM).
• Background in technology, enterprise software, hardware, or other technical product environments.
• Experience marketing complex products or solutions across multiple industries.
• Familiarity with paid media campaigns and performance marketing.
• Experience developing sales enablement materials and supporting channel or partner marketing initiatives.

Responsibilities

• Lead content strategy and execution for brand positioning, lead generation, product launches, and broader marketing objectives.
• Research, write, edit, and produce content including blog articles, educational resources, case studies, eBooks, product announcements, press releases, promotional materials, email campaigns, customer communications, website copy, landing pages, brochures, product sheets, sales collateral, paid advertising copy, webinar presentations, workshop materials, scripts, and speaking-session content.
• Translate complex technical products, services, and industry applications into clear messaging for consumer and business audiences.
• Repurpose content across channels and maintain consistent brand voice, product messaging, technical accuracy, and content quality.
• Plan and execute integrated marketing campaigns, managing messaging, audiences, deliverables, distribution channels, timelines, and performance objectives.
• Build and deploy HubSpot email campaigns, including segmentation, list management, copywriting, email builds, testing, scheduling, and optimization.
• Develop and publish campaign landing pages, including copy, layouts, forms, calls to action, and tracking.
• Partner with marketing operations on paid media strategy, creative requirements, campaign timing, and performance insights; collaborate with sales on prospect engagement and buyer education content.
• Coordinate campaigns across email, social media, YouTube, the website, and other channels.
• Own webinar planning and execution from concept through promotion, live delivery, and follow-up; coordinate speakers, subject matter experts, presentations, scripts, rehearsals, and production logistics.
• Create webinar registration pages, promotional materials, email campaigns, and follow-up communications; manage setup and execution using platforms such as Zoom and HubSpot.
• Support webinar hosts and participate in live, in-studio webinar production as needed; repurpose recordings into video clips, blog content, social posts, and sales resources.
• Track webinar registrations, attendance, engagement, qualified leads, and pipeline contribution.
• Manage website content updates and new page development; ensure messaging is current, accurate, and aligned with product offerings and campaigns.
• Build and optimize landing pages and apply SEO, AEO, and GEO practices to improve visibility across search engines and AI-powered search platforms.
• Conduct keyword and audience research, develop content briefs, optimize existing content, and identify opportunities to improve organic search performance.
• Directly supervise, mentor, and develop the Social Media Manager and Subject Matter Expert; establish priorities, expectations, deadlines, and performance goals.
• Provide editorial guidance and review social media content, video scripts, titles, descriptions, and other marketing materials.
• Oversee content calendars and align social media and YouTube initiatives with broader campaigns; conduct one-on-ones, provide feedback, and monitor team performance.
• Coordinate with sales, marketing operations, events, leadership, subject matter experts, external partners, agencies, and creative resources.
• Manage competing priorities and the content pipeline; communicate resource needs and project challenges proactively.
• Monitor and report on content and campaign performance, including email engagement, landing page conversions, organic traffic, lead generation, and pipeline influence.
• Evaluate webinar performance, use data to refine messaging and campaign effectiveness, and test and optimize email subject lines, calls to action, messaging, and landing pages.
• Maintain accountability for content delivery, publishing schedules, and team performance against established goals.
• Travel occasionally for industry events, partner meetings, and content development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior