Content & Brand Manager

Emerald City Associates • Raleigh, NC

6d

About The Position

ECA is a vertically integrated real estate investment platform with affiliated businesses spanning investment, operations, property management, construction and supply, and related strategic initiatives. As the organization continues to grow, ECA is building a stronger centralized marketing function to support each business while maintaining a consistent institutional brand across the broader platform. The Brand & Content Manager will lead the day-to-day execution of ECA's brand and content strategy across ECA and its affiliated entities. This is a hands-on creative role responsible for producing original photography and video, managing social media and digital content, maintaining websites, developing marketing collateral, and helping ensure each ECA-affiliated business is represented consistently and professionally. Professional photography and videography capabilities are a core requirement of this position. The Brand & Content Manager must be comfortable operating professional camera equipment and independently capturing high-quality photo and video content for executive communications, company initiatives, events, business-unit storytelling, recruiting, internal culture, and other strategic content needs across the ECA platform. This role requires someone who can understand the distinct positioning of each ECA-affiliated entity while ensuring the overall platform maintains a cohesive and institutional brand.

Requirements

• 3+ years of experience in content creation, brand marketing, photography, videography, social media, or a related field.
• Demonstrated professional photography and videography experience required.
• Strong working knowledge of professional DSLR or mirrorless camera equipment, lenses, lighting, audio, and production equipment required.
• Ability to independently plan, shoot, edit, and deliver professional-quality photo and video content.
• Strong video editing and photo editing capabilities.
• Experience creating short-form digital and social video content.
• Strong understanding of composition, lighting, visual storytelling, and creative direction.
• Strong writing and editing skills with excellent attention to detail.
• Experience managing social media channels and content calendars.
• Experience maintaining and updating website content.
• Ability to work across multiple brands while maintaining distinct positioning and consistent quality.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability and willingness to travel as needed for content capture.
• A portfolio must be submitted with the application and should include examples of both photography and videography work. Candidates should demonstrate their ability to independently capture, edit, and produce professional-quality visual content. Applications submitted without a portfolio will not be considered.

Nice To Haves

• Experience with Adobe Creative Cloud or comparable professional editing software strongly preferred.
• Real estate, investment, financial services, corporate communications, or multi-brand platform experience is a plus.

Responsibilities

• Personally capture professional-quality photography and video across ECA and its affiliated businesses.
• Operate professional DSLR or mirrorless camera equipment, lenses, lighting, audio, and other production equipment.
• Plan and execute photo and video shoots from concept through final delivery.
• Capture executive interviews, company events, employee features, business-unit initiatives, office content, project activity, and other brand-building moments.
• Produce both planned campaign content and timely day-to-day content that supports ECA and its affiliated entities.
• Edit photography and video for social media, websites, presentations, recruiting, internal communications, and other marketing channels.
• Produce short-form video and social-first content tailored to individual platforms.
• Maintain an organized and current library of approved photo, video, and creative assets.
• Travel as needed to ECA offices, affiliated businesses, events, and project locations to capture content.
• Maintain and execute ECA brand standards across the parent brand and affiliated entities.
• Help define and preserve the appropriate visual identity, messaging, tone, and positioning for each business while maintaining consistency across the broader ECA platform.
• Support brand development and refinement for new or evolving ECA-affiliated businesses and initiatives.
• Develop templates and creative resources that allow teams across the organization to represent their brands consistently.
• Review creative materials across entities to ensure quality, consistency, and alignment with established standards.
• Manage and support organic social media content across ECA and applicable affiliated entities.
• Develop content calendars that reflect each business's priorities, audience, and positioning.
• Create original content highlighting company growth, leadership, transactions, operating businesses, employees, partnerships, events, and strategic initiatives.
• Write and edit social copy, captions, website content, executive communications, and other brand materials.
• Translate complex business activity into clear, polished, and visually compelling content.
• Maintain a consistent cadence of high-quality content without compromising the distinct identity of each ECA-affiliated brand.
• Manage ongoing content updates across ECA and affiliated entity websites.
• Ensure website copy, imagery, leadership information, portfolio information, and other digital content remain current and accurate.
• Coordinate website updates associated with acquisitions, business launches, leadership announcements, new initiatives, and organizational growth.
• Partner with internal teams and outside vendors on larger website and digital projects as needed.
• Create and maintain corporate and business-unit marketing materials.
• Develop presentations, one-pagers, brochures, flyers, recruiting materials, digital assets, templates, and other collateral.
• Support executive and corporate communications with strong visual and written content.
• Ensure materials remain accurate, current, and aligned with the appropriate ECA or affiliated-entity brand.
• Serve as a centralized creative resource for ECA's affiliated businesses.
• Work with leaders across ECA entities to understand content needs, priorities, and upcoming initiatives.
• Balance multiple brands and workstreams while maintaining clear differentiation between entities.
• Help build repeatable processes for content requests, asset management, approvals, and brand consistency across the platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed