Confectionery Customer Marketing Manager
About The Position
The Customer Marketing Manager serves as the liaison between Marketing and Sales, bringing the Voice of the Customer into the organization and representing the Voice of the Brands to customers and external partners. As part of a broader marketing team that includes Customer, Consumer, and Shopper Marketing, the role acts as a strategic thought partner to the sales team as it develops joint business plans with key customers. The manager turns insights into opportunities and influences customers to support growth of Mars products. The role supports customer-centricity, sales enablement, and executional success. It brings company and category strategies to life in the marketplace, informs future innovation and programs through channel insights, and supports new-item distribution forecasts. It also develops sales plans for assortment, merchandising, pricing, and shelving, and helps monitor sales commitments. The manager contributes to sales and brand materials for trade shows and customer collaboration planning sessions, and leads the development of fact-based selling stories and Ready to Sell materials.
Requirements
- Bachelor's degree in a business field or related area of study.
- At least 3 years of experience in field sales, internal sales, or customer marketing.
- Proficiency with Microsoft Suite.
- Ability to travel 10–15% of the time.
Responsibilities
- Support organizational capability in customer centricity, enable the sales team for selling and executional success, and represent the voice of the customer and sales internally.
- Bring company and category strategies to life in the marketplace through strong working relationships with sales teams and critical customers.
- Influence the future innovation pipeline and programs based on channel insights.
- Provide analysis to facilitate new-item distribution forecasts by channel and customer.
- Drive sales plans around assortment, merchandising, pricing, and shelving for company brands.
- Monitor and assist with delivery of topline and bottom-line commitments from the sales perspective.
- Assist in planning, developing, and presenting sales and brand materials at trade shows and customer collaboration planning sessions.
- Lead development of high-quality, fact-based Selling Stories and Ready to Sell (RTS) materials.
Benefits
- Learning and development support from day one, including access to Mars University.
- Industry-competitive salary and benefits package, including company bonus.
- Medical and dental benefits.
- Participation in a 401(k) plan.
- Paid time off benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
