Community Sales Director

The Arbor Company•Memphis, TN

About The Position

The Community Sales Director at Opus East Memphis Senior Living leads community sales and marketing efforts to grow occupancy and revenue. The role guides prospective residents and families through the decision-making process, builds relationships with referral partners across the Memphis market, and represents the community professionally. The position supports Assisted Living and Memory Care services and works closely with the Executive Director and leadership team to contribute to community success. The Director develops leads through networking and community outreach, plans marketing events and educational programs, and manages the full sales process from initial inquiry through move-in using CRM tools. The role also maintains sales metrics, reporting, and pipeline management. The posting describes a total compensation opportunity of an $80,000 base salary plus performance bonuses.

Requirements

Minimum of two years of senior living sales and marketing leadership experience preferred.
Proven success in external business development and relationship building.
Demonstrated ability to achieve occupancy and sales goals.
Experience generating leads through referral development and community networking.
Excellent presentation, communication, and interpersonal skills.
Strong organizational and follow-up skills.
Experience using CRM systems and Microsoft Office.
Compassionate, driven, and customer-focused approach.

Nice To Haves

Minimum of two years of senior living sales and marketing leadership experience.

Responsibilities

Lead community sales and marketing efforts to achieve occupancy and revenue goals.
Build trusted relationships with prospective residents and their families throughout the decision-making process.
Develop referral partnerships with hospitals, physicians, rehabilitation centers, case managers, and other healthcare professionals.
Generate qualified leads through networking, community outreach, and business development.
Plan and execute marketing events, educational seminars, and community programs.
Manage the sales process from inquiry through move-in using CRM tools.
Conduct personalized community tours and follow-up communications.
Collaborate with the Executive Director and leadership team to support community success.
Maintain accurate sales metrics, reporting, and pipeline management.
Represent Opus East Memphis professionally within the local community.