Community Sales Director

PACS•Berkeley, CA

12d•$90,000 - $105,000

About The Position

The Community Sales Director (CSD) is a key leadership role responsible for managing sales performance at The Arbor at Berkeley and achieving targeted occupancy and revenue goals. The role drives and sustains census growth by generating qualified leads, converting leads to move-ins, tracking sales metrics, supporting smooth move-in experiences, and representing the community in the local market. The CSD provides guidance and support to community teams and helps build a strong sales culture. The successful candidate builds trust with families navigating important and often time-sensitive decisions, creates a strong first impression of the community, conducts tours, follows up consistently, and closes move-ins. The role calls for a polished, organized, proactive, high-energy, and hospitality-focused approach, along with accountability for sales results and effective relationship-building. The position works Tuesday through Saturday during standard business hours, with flexibility for tours, events, family meetings, and occasional weekend needs based on community or sales activity. The stated pay range is $90,000–$105,000, commensurate with experience, with bonus earning potential.

Requirements

Demonstrated sales closing skills and a consistent record of high occupancy results.
Experience as a director of sales or in a similar role; experience in the same industry or a related field is preferred.
Strong leadership and coaching skills, with a record of managing and motivating others.
Collaborative team skills and the ability to establish effective working relationships.
Experience promoting high customer service and hospitality for residents, associates, and visitors.
Self-motivation, accountability, and a results-oriented focus on sales targets and revenue growth.
Appreciation of seniors and understanding of the aging process.
General knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living where applicable, as well as opportunities and limits of other levels of senior care.
Excellent verbal and written communication and interpersonal skills, including comfort presenting to large groups and responding to questions from managers, coworkers, and families.
Strong analytical and problem-solving abilities, including the ability to identify sales opportunities and develop effective strategies.
Ability to build and maintain relationships with clients, partners, and stakeholders.
Ability to read technical procedures and policy and procedure manuals and comprehend and present information effectively.
Ability to apply fractions, percentages, ratios, and proportions to practical situations; familiarity with sales performance metrics.
Ability to solve practical problems and interpret written, oral, diagrammatic, or scheduled instructions.
Ability to perform the physical activities described for the role, including routine sitting, standing, walking, handling and feeling, reaching, talking, and hearing; occasional crouching and lifting up to 50 pounds; and near- and far-distance vision.
Prepared for the possibility of working with residents who may exhibit disruptive behavior, including verbal or physical contact issues.

Nice To Haves

Senior living sales experience, ideally in Assisted Living and Memory Care.
Bachelor’s degree in business administration, marketing, or a related field, or a combination of education and experience.
Strong CRM follow-up and pipeline management skills.
Ability to conduct tours, follow up with leads, and close move-ins.
Comfort working with families during emotional and time-sensitive decisions.
High-energy, positive, engaging, and hospitality-focused personality.
Ability to build referral relationships and represent the community in the local market.

Responsibilities

Work with the Executive Director to ensure the community has an optimized sales culture aligned with objectives, systems, resources, and sales goals; lead through influence.
Develop and implement sales strategies and tactics to drive community occupancy and revenue growth.
Collaborate with the Executive Director to establish clear, challenging, and achievable sales targets.
Monitor and analyze revenue, sales activities, and pipeline metrics, identify improvement areas, and take appropriate action.
Develop accurate sales forecasts and collaborate with the Executive Director on the annual sales budget.
Collaborate with internal departments to provide resources and support, promote smooth operations, and support customer satisfaction.
Work with the Executive Director to host routine Ambassador Training for leadership, concierge, and other team members in customer service, telephone etiquette, walk-in support, and backup tour support.
Monitor market trends, competitor activity, customer needs, and pricing; share insights and identified changes with the leadership team and Executive Director.
Generate qualified leads, follow up with prospects, conduct tours, and convert leads to move-ins.
Support smooth move-in experiences and represent the community as a brand ambassador in the local market.
Build and maintain referral relationships and contribute to census growth and a strong sales culture.