Community Sales Director

Atria Senior Living • CA-San Jose, CA

20d

About The Position

The Community Sales Director (CSD) is responsible for achieving and exceeding the community’s monthly and quarterly revenue and sales targets. The role develops internal and external marketing, builds strategic relationships with referral sources, and generates qualified inquiries and move-ins. More than 50% of the CSD’s time is spent outside the community generating inquiries and developing relationships. The CSD works with the Executive Director and other community employees to support leasing and marketing success, maintain occupancy, and deliver personalized experiences to prospective residents and their influencers.

Requirements

• At least one year of related sales experience.
• Strong customer service skills.
• Basic financial knowledge of revenue and profitability.
• Strong computer and electronic file management skills.
• Strong organizational skills; ability to be organized, detail-oriented and able to multitask.
• Ability to maintain confidentiality.
• Ability to work flexible hours, including evenings, weekends and holidays, as dictated by business needs.
• Driving responsibilities; must possess a valid driver’s license. May use a company-provided or personal vehicle.

Nice To Haves

• Bachelor’s degree from a four-year college or university preferred.

Responsibilities

• Achieve and exceed the community’s monthly and quarterly revenue and sales targets.
• Develop the community’s internal and external marketing and build strategic relationships with referral sources to generate qualified inquiries.
• Spend over 50% of work time outside the community generating inquiries and pursuing revenue targets.
• Develop and maintain relationships with health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, special interest groups, civic groups and other community contacts.
• Collaborate with the Executive Director to forecast move-ins accurately.
• Train and continuously in-service community staff who may handle inquiry calls or conduct tours.
• Ensure inquiries receive timely, appropriate responses and follow-up, with urgency around occupancy rates.
• Facilitate introductions, joint sales calls and strategic events that position the Executive Director or Resident Services Director as local experts on aging.
• Develop and maintain relationships with national and local referral agencies.
• Engage new inquiries by phone and in person, guide prospective customers toward a sale, and follow up with in-home visits or visits to influencers’ locations.
• Build relationships with inquiries and potential residents through discovery, empathetic listening and follow-up questions.
• Maintain the community’s Customer Relationship Management database by recording new inquiry information and creating prompt, personalized next steps after each interaction.
• Deliver personalized customer experiences through home, hospital and rehabilitation visits, tours and follow-ups.
• Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor the community marketing budget and operate within established budget guidelines.
• Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
• Ensure a smooth hand-off of committed customers to the Executive Director, Resident Services Director and Community Business Director for care assessment and lease due diligence.
• Monitor the market and competing senior living communities outside of Atria.
• Create, market and implement engaging events for inquiries and local influencers, both inside and outside the community.
• Educate and provide information to people who advise seniors on health and alternative living options.
• Perform other duties as needed or assigned.

Benefits

• Paid holidays and PTO.
• Annual anniversary rewards may be available to community employees, dependent on classification; amounts vary by location.
• Health, dental, vision and life insurance.
• Retirement savings plan with 401(k) employer match.
• Tuition reimbursement for U.S.-based communities.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed