Community Relations Representative

Smile Doctors • Coral Gables, FL

3d

About The Position

The Community Relations Representative builds relationships with dentists, community organizations, and local influencers to drive referrals to Smile Doctors’ orthodontic offices. The role works with clinic teams and the Regional Manager of Sales and Marketing to develop and implement local marketing strategies, strengthen referral networks, increase brand awareness, and support practice growth. Responsibilities also include managing local marketing budgets and campaigns, organizing and participating in events, maintaining CRM records, monitoring performance and competitive trends, and providing clinics with marketing materials and branded merchandise.

Requirements

• High school diploma or equivalent required.
• External candidates: One year of experience in business-to-business sales, direct-to-consumer sales, field marketing, or a related field, emphasizing relationship-building and referral generation management.
• Internal candidates: Six months with Smile Doctors or an affiliated practice.
• Intermediate knowledge of Microsoft Office products and applications.
• Intermediate knowledge of sales or business management software.
• Solid written and oral communication skills.
• Solid problem-solving skills.
• Solid organizational skills and ability to balance multiple priorities.

Responsibilities

• Build and maintain relationships with local dentists, dental offices, healthcare professionals, schools, churches, government agencies, and community businesses to support a strong referral network.
• Collaborate with clinic teams to increase referrals and new patient exams, primarily through dental referrals, and support practice growth and net production revenue.
• Partner with the Regional Manager of Sales and Marketing to create and implement local marketing strategies, including social media campaigns.
• Develop, manage, and track local marketing budgets for each team or location and hold teams accountable for monthly spending.
• Host joint events and co-marketing initiatives with local organizations to increase visibility and referrals.
• Participate in community events, health fairs, school programs, and other local initiatives to build brand awareness and relationships with potential referring partners and community members.
• Support clinic grand openings, special events, and other promotional activities.
• Manage local marketing campaigns focused on referral growth, track their effectiveness, and make data-driven adjustments.
• Monitor competitive trends in local dentistry and community outreach.
• Enter and maintain accurate CRM records of referral activity, community engagement, and event participation.
• Track and report individual performance metrics, including referrals and new patient exams.
• Assist clinics with marketing materials and promotional needs, including branded items and advertising.
• Distribute branded merchandise and manage inventory for community and professional events.

Benefits

• Competitive salary plus monthly bonus opportunity
• Medical, dental, vision, and life insurance
• Short- and long-term disability coverage
• 401(k) plan
• Three weeks of paid time off in the first year and paid holidays
• Discounts on braces and clear aligners for the employee and family members

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED