Community Liaison (Bonus Available)

Care Hospice•Rainsville, AL

About The Position

Hospice of Alabama is seeking a self-driven, compassionate Community Liaison to serve the Rainsville area, covering DeKalb and Jackson Counties. The Community Liaison, also described as a Hospice Marketer / Sales Representative, represents Hospice of Alabama and promotes its specialized hospice services throughout the community. The role focuses on building trust-based relationships with referral sources, physicians, and healthcare partners so patients and families can access hospice care. The position supports awareness and preference for hospice services and drives census growth while representing the organization’s mission and commitment to compassionate, high-quality, patient-centered end-of-life care. The role includes regular outreach and visits with healthcare professionals, developing referral relationships, and helping position Hospice of Alabama as the provider of choice across the service area. The Community Liaison also leads initial conversations with patients and families about hospice care, explains services and philosophy, and facilitates consent with empathy and respect. The listed average base pay range is $80,000–$87,000 per year, plus uncapped commission. A $5,000 sign-on bonus is offered; the final compensation offer depends on relevant experience and position responsibilities.

Requirements

At least two years of sales or marketing experience in healthcare.
Ability to establish and maintain working relationships with key staff, marketing contacts, and clinical staff to support understanding of hospice services.
Proven ability to generate and maintain relationships with new and existing accounts, including physicians, healthcare professionals, and community agencies.
Willingness to drive, reliable transportation, a valid driver’s license, and auto insurance.

Nice To Haves

Bachelor’s degree in a related field preferred; additional experience may be substituted for the educational requirement.
Hospice or palliative-care marketing experience strongly preferred.
Prior clinical experience is a plus.

Responsibilities

Establish and nurture relationships with key decision-makers, including physicians and healthcare partners, to strengthen collaboration and trust within the medical community.
Conduct regular outreach as an advocate for hospice services and the organization’s commitment to compassionate, high-quality care.
Grow the organization’s presence and position its hospice as the provider of choice across the service area, helping meet growth and census goals.
Drive referrals through regular, intentional visits with referring physicians, hospital discharge planners, skilled nursing facilities, social workers, and other healthcare professionals.
Lead initial conversations with patients and families about hospice care, explain services and philosophy, and facilitate consent with empathy and respect.