Community Liaison

Excell Home Care & Hospice•Oklahoma City, OK

About The Position

The Community Liaison serves as a community resource and public relations representative, interfacing with hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices. The role facilitates safe, quality healthcare in the community and generates appropriate patient referrals and admissions for Home Health, Palliative, and Hospice services by developing and maintaining professional relationships with referral sources. The position develops business and marketing relationships, conducts sales and educational presentations, supports annual volume projections and marketing budgets, assesses markets, and develops marketing plans. It also maintains knowledge of the home care and hospice markets, community resources, and marketing practices; monitors the cost effectiveness of marketing efforts; and participates in an on-call rotation.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least three years of experience in health care marketing, preferably in hospice care operations.
Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to manage a territory in an organized manner and work with limited supervision.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

Master’s degree preferred.
Experience in hospice care operations preferred.

Responsibilities

Generate business by creating new and maintaining existing relationships with physicians, medical professionals, community and senior organizations, hospitals, special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
Contact, prepare, and conduct sales and educational presentations for physicians, businesses, and local community groups regarding home care services and benefits.
Assist the Director of Business Development with annual organization volume projections and marketing department allocations, and monitor resources against budgetary limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Provide daily communication and creative problem-solving while maintaining a positive attitude and exceeding client and internal expectations.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Document physician office visits, referral source visits, follow-ups, phone calls, and gifts.
Build and monitor community, customer, payer, and patient perceptions of Excell Home Care & Hospice as a high-quality provider.
Identify opportunities for additional or improved services through strategic planning to address customer needs.
Maintain comprehensive working knowledge of home care and hospice markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain comprehensive working knowledge of marketing and share relevant information with organization personnel.
Maintain comprehensive working knowledge of community resources and help customers access them when Excell Home Care and Hospice does not provide the needed services.
Monitor and report the cost effectiveness of marketing efforts.
Participate in an on-call rotation.