Community Liaison/ Senior Home Care Marketer

HomeWell Care Services FL129•Lady Lake, FL

6h•Hybrid

About The Position

HomeWell Care Services of Lake County & The Villages is seeking a motivated and self-driven Community Liaison/Senior Care Marketer. This role is responsible for generating brand awareness and creating a positive agency identity within the community to drive client referrals and increase census. The focus is on building and maintaining relationships with referral sources and promoting the agency as a trusted expert in home care.

Requirements

Bachelor’s degree or equivalent work experience.
Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in-home care sales.
Exceptional written and verbal communication skills.
Ability to interact effectively with professionals in a variety of settings.
Creative and self-driven with the ability to problem solve and apply sound judgment.
Excellent follow-up, planning, and organizational skills.
Proven results with building and maintaining business relationships.
Must present a positive and professional business image.
Passionate about helping seniors live with dignity.
Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
Strong analytical and problem-solving abilities.
Professional demeanor and appearance.
Proficient in Microsoft Office Suite and CRM systems or related software.
A reliable means of transportation with current insurance and a valid driver’s license.

Responsibilities

Generate referrals by promoting the agency and creating a need for services.
Build and maintain relationships with referral sources (hospitals, skilled nursing facilities, rehab centers, home health, hospice, senior centers, etc.).
Identify, research, and pre-qualify prospective accounts.
Travel locally within the agency’s territory to meet with professional referral sources.
Conduct in-person visits with a minimum of 10-12 accounts per day.
Demonstrate value to healthcare organizations.
Provide relevant post-meeting follow-up and ensure action steps are completed.
Represent the agency at seniors-focused networking meetings, community events, and professional organizations.
Pre-plan weekly routing and sales activities for efficiency and cost-effectiveness.
Set goals for each sales call and prepare necessary materials.