ACES Communications & Marketing Specialist - 4-H Program

Auburn University•Auburn, AL

22h

About The Position

The Alabama Cooperative Extension System is seeking a Communications & Marketing Specialist I/II for its 4-H Program. The role develops communications, marketing, and promotional materials for distribution across a variety of media platforms. The specialist helps promote the 4-H team's vision, mission, goals, and achievements through coordinated communication plans and content, while monitoring effectiveness and recommending improvements. The position works collaboratively with Alabama Extension's Communications, Strategic Marketing & Client Relations unit, Alabama 4-H, National 4-H Council, subject matter experts, Assistant Directors for 4-H, and other team members. Occasional travel and occasional evening or weekend work may be required.

Requirements

Bachelor's degree in Journalism, Communications, Marketing, Design, or a related field.
For Level I: Bachelor's degree and no experience required.
For Level II: Bachelor's degree plus two years of experience in marketing and communications services, including print journalism.
For Level III: Bachelor's degree plus four years of experience in marketing and communications services, including print journalism.
Must be eligible to work in the United States by the start date and continue working legally for the proposed term of employment.
Ability to drive department and rental vehicles for job responsibilities; occasional travel is required.
Ability to work occasional evenings and weekends when necessary to meet deadlines.

Nice To Haves

Knowledge of fundamental concepts, practices, and procedures in social media, marketing, design, and public relations campaigns.
Excellent writing skills and proficiency in social media.
Knowledge of Extension and/or 4-H programs, or willingness to learn about them.
Experience with Adobe Creative Suite, especially Photoshop, Adobe Express, and InDesign.
Proficiency in graphic design software and multimedia tools.
Ability to provide excellent customer service and communicate effectively in a positive, professional, and diplomatic manner.
Ability to work effectively in a team environment and independently, collaborate, and manage multiple priorities.
Flexible attitude and a customer-service-driven approach.

Responsibilities

Develop marketing and communication plans to promote the 4-H team's vision, mission, goals, and achievements.
Monitor the reach and effectiveness of communication strategies, create media reports, and recommend improvements.
Design and produce content for publications, brochures, posters, newsletters, websites, presentations, fundraising materials, press packages, and news media.
Manage 4-H social media and web communications, including campaigns, content, schedules, and key performance indicator reporting.
Coordinate marketing calendars, production schedules, deadlines, and work carried out by external vendors.
Coordinate production of materials, including content and style editing, design, printing, photography, video, and copywriting.
Ensure cohesive and visually appealing design across communication materials.
Collaborate with Alabama Extension's Communications, Strategic Marketing & Client Relations unit, Alabama 4-H, and National 4-H Council to develop materials that reflect mission and brand standards.
Work with subject matter experts to develop content and identify future stories and areas of importance.
Collaborate with the Assistant Directors for 4-H and team members to develop, implement, and support communication efforts and products.
Represent the 4-H team at external communications and promotional events as needed.