Communications and Content Marketing Senior Associate
Yieldstreet
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Posted:
August 14, 2023
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Onsite
About the position
Yieldstreet is seeking a Senior Associate, Communications & Content Marketing to join their Marketing team. This role will be responsible for shaping public awareness and driving growth through corporate communications and content. The Senior Associate will contribute to PR and media relations, investor communications, and overall content and messaging strategy. They will work collaboratively across departments and report to the Senior Director of Investor Relations, Customer Marketing & Communications. The ideal candidate is a strong communicator, strategic thinker, and detail-oriented individual who can thrive in a fast-paced environment.
Responsibilities
- Contribute to overall strategy and prioritization, and lead the daily execution for PR, media relations, and strategic corporate communications initiatives.
- Review, develop, and coordinate a comprehensive investor communications program.
- Support internal communications efforts and sales enablement, helping to maintain consistent brand voice and cascade messaging discipline cross-functionally.
- Bring a strategic and scrappy eye to related content, and collaborate with various contributors to deliver a variety of compelling customer-facing content.
- Write clear, compelling copy that extends our narrative arcs – connecting brand and value proposition to core messaging, and drawing that connection through to the specific use case, audience, and context for an individual piece of content.
- Set, measure, and report on key KPIs and metrics. Decide with data and prioritize ROI.
- Develop an internal group of contributors to communications and content, and define a process for effectively leveraging this additional capacity.
- Identify, measure, and troubleshoot issues to create a cycle of continuous improvement; research trends and partner cross-functionally to drive outcomes.
Requirements
- Bachelor's degree from a leading college, university, or program
- 2-5 years experience in a strategic communications, PR, content marketing or similar role
- Preference for experience at a strategic communications agency, or other communications and content experience within financial services, fintech, or SaaS
- Exceptional communicator, effectively and confidently delivering impactful messaging to external and internal constituencies
- Strategic thinker that can operate at 30,000 feet and ground level, seamlessly taking vision from strategy and tactics to execution, measurement and iteration
- Motivated, self-starter with aptitude for hard work with a 'no task too small' attitude
- Detail oriented, with the ability to work well under pressure and with a sense of urgency in a fast-paced environment
Benefits
- Competitive compensation packages including equity
- Health, dental & vision coverage with FSA/HSA options
- Unlimited PTO
- 401k Match
- Learning and Development stipend
- Wellness credit
- Paid lunch once a week
- Commuter benefit
- Life insurance
- Sabbatica