Investments Product Manager
Yieldstreet
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Posted:
July 31, 2023
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Onsite
About the position
Yieldstreet is seeking an Investment Products Manager to join their Product Marketing team. In this role, you will be responsible for developing product positioning and executing product marketing strategies for key product launches and campaigns. Your focus will be on driving the adoption of Yieldstreet's investment products, increasing investor engagement, and growing revenue. You will collaborate with various departments to optimize positioning and product collateral, and you should have a thorough understanding of the market and investment products, as well as marketing strategy. The ability to distill complex investment concepts into clear and client-centered content is essential.
Responsibilities
- Develop and manage Go-to-Market (GTM) planning and execution for new initiatives from idea through launch
- Drive strategy around product positioning for existing investment products and new product launches
- Articulate value propositions and messaging to inform initiatives and product launches
- Partner cross-functionally to assess market needs and opportunities, validate with clients, define value propositions and marketing/industry positioning
- Train and support the internal teams to articulate our product value and competitive advantage
- Track and analyze the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual innovation
- Conduct comprehensive market research to understand our investors, current market trends, the competitive landscape, and key investor insights
- Own the development of investor-facing marketing assets to support our investment product messaging such as product videos, emails, website copy, and blog posts
- Strong project management skills, detail-oriented and willingness to roll up your sleeves and execute
- Experience with determining product-market fit and delivering products to market
- Proven experience launching new products
- Ability to lead and communicate cross-functionally with other departments
- Strong organizational and analytical skills
- Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
- Strong ability to plan and execute on multiple projects simultaneously
Requirements
- 5+ years of Investment Product Management or Product Marketing experience
- Bachelor's Degree or equivalent experience
- Multiple vehicle (Mutual funds, real estate investment products, ETFs, etc.) marketing experience highly preferred
- Strong project management skills, detail-oriented and willingness to roll up your sleeves and execute
- Experience with determining product-market fit and delivering products to market
- Proven experience launching new products
- Ability to lead and communicate cross-functionally with other departments
- Strong organizational and analytical skills
- Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
- Strong ability to plan and execute on multiple projects simultaneously
Benefits
- Competitive compensation packages including equity
- Health, dental & vision coverage with FSA/HSA options
- Unlimited PTO
- 401k Match
- Learning and Development stipend
- Wellness credit
- Paid lunch once a week
- Commuter benefit
- Life insurance
- Sabbatical
- Summer Fridays