Cold Email Outreach Specialist

Pavago

6d•Remote

About The Position

Pavago is hiring a remote Cold Email Outreach Specialist for one of its clients to generate qualified sales opportunities through strategic outbound email campaigns. The role owns the full cold email process, from researching prospects and building targeted lists to writing personalized outreach, managing deliverability, optimizing campaigns, qualifying replies, and handing qualified prospects to the sales team. The specialist will use prospecting, email verification, outreach automation, deliverability, and CRM platforms to run measurable campaigns. The work includes monitoring campaign and inbox performance, testing messaging and campaign variables, maintaining accurate records, and following email marketing compliance requirements. The position is performance-driven and focused on building a consistent flow of qualified opportunities into the sales pipeline. The role is remote, with Middle East candidates preferred, and requires working during U.S. client business hours. Potential growth paths include Senior Outbound Specialist, Sales Development Team Lead, Outbound Growth Manager, and Revenue Operations.

Requirements

1–2+ years of experience in cold email outreach, outbound lead generation, sales development (SDR), or outbound marketing.
Hands-on experience with Apollo, Instantly, Lemlist, Smartlead, Woodpecker, or similar outreach platforms.
Experience writing cold email campaigns.
Strong Excel or Google Sheets skills.
Excellent written English communication.
Excellent persuasive and concise writing skills.
A strong analytical mindset focused on performance improvement.
Comfort using outbound automation and deliverability tools.
Organization, proactivity, execution focus, and strong attention to detail.
Willingness to continually test, learn, and optimize campaign performance.

Nice To Haves

Experience managing large-scale email deliverability.
Understanding of DNS, SPF, DKIM, and DMARC.
Experience supporting B2B SaaS companies, agencies, or service businesses.
Experience collaborating with SDRs or Account Executives.
Familiarity with outbound automation workflows and CRM integrations.

Responsibilities

Research prospects and build targeted lists using prospecting platforms; segment prospects by industry, company size, job title, geography, and ideal customer profile.
Verify and clean contact data, and maintain organized prospect databases and outreach lists.
Write personalized cold email copy, subject lines, and calls to action.
Build and launch multi-step outbound sequences of 4–8 touchpoints, personalizing messages using company and prospect research.
Monitor campaign performance daily and optimize campaigns using engagement and reply metrics.
Manage inbox reputation and deliverability, monitor bounce rates, spam scores, sender reputation, and inbox health, and rotate sending domains and inboxes.
Identify and resolve deliverability issues before campaign performance declines.
Conduct A/B tests on subject lines, messaging, calls to action, and send times.
Track campaign metrics, prepare performance reports, recommend improvements, and document testing and optimization history.
Review and categorize campaign replies, identify qualified prospects, and route them to the sales team.
Maintain accurate CRM records and keep outreach data organized and up to date.
Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA; maintain suppression and unsubscribe lists and follow outbound email best practices.