Email & SMS Specialist
About The Position
The Digital Marketing Specialist, CRM will support the execution and optimization of the email and SMS marketing program to drive customer engagement, conversion, and retention. The role assists with daily building and scheduling of marketing emails, creative brief writing, SMS copywriting, and audience segmentation. It is suited to a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating a best-in-class customer marketing experience. The specialist manages segmentation, targeting, and personalization; owns the messaging calendar for major moments such as special releases and live events; and conducts A/B tests across subject lines, email content, creative, send times, and campaign strategies. The company describes its culture as supportive and drama-free, values excellence and kindness, and invests in team members' professional growth, promoting from within whenever possible.
Requirements
- 2–4 years of experience in email or lifecycle marketing.
- Understanding of email marketing principles.
- Strong writing and copywriting skills, with the ability to hold attention and communicate clearly.
- Experience with email platforms.
- Familiarity with segmentation, personalization, and automation.
- Strong organizational, project coordination, analytical, and communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proactive problem-solving approach and excellent attention to detail, particularly regarding content accuracy and logic validation.
- Cares about the mission, not just the mechanics.
Nice To Haves
- Experience using Iterable.
Responsibilities
- Support the execution and optimization of the email and SMS marketing program.
- Build and schedule marketing emails.
- Write creative briefs and SMS copy.
- Manage audience segmentation, targeting, and personalization.
- Own the messaging calendar for major moments, including special releases and live events.
- A/B test subject lines, email content, creative, send times, and campaign strategies.
- Validate content accuracy and marketing logic.
Benefits
- Investment in team members' professional development.
- Promotion from within whenever possible.
- A supportive, drama-free workplace that values excellence and kindness.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
