Email & SMS Marketing Specialist

Skechers•Manhattan Beach, CA

6d•Hybrid

About The Position

Skechers is seeking a Digital Marketing Specialist, CRM to support the execution and optimization of its email and SMS marketing program, driving customer engagement, conversion, and retention. The role supports the daily building and scheduling of marketing emails, creative brief writing, SMS copywriting, audience segmentation, testing, creative coordination, and performance reporting. It is based in Manhattan Beach, California, and requires a hybrid work schedule.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3–5 years of experience in CRM or email marketing.
Experience with Salesforce Marketing Cloud or similar email service platforms.
Understanding of email marketing and A/B testing principles.
Strong organizational and project coordination skills.
Ability to manage multiple priorities in a fast-paced environment.
Clear communication skills and a proactive problem-solving approach.
Excellent attention to detail, particularly regarding content accuracy, testing setup, and logic validation.
Must be able to work a hybrid schedule from the Manhattan Beach, California office.

Nice To Haves

Experience in an eCommerce or digital environment.
Familiarity with basic SQL or HTML/CSS for email.
Marketing Cloud certifications.
Basic Photoshop experience.

Responsibilities

Build and schedule marketing emails in Salesforce Marketing Cloud Content Builder, ensuring links, products, and images are correct.
Schedule and quality-check daily email sends, verifying audiences, timing, and approvals before deployment.
Write creative briefs for the graphic design team, selecting relevant products and providing copy and direction.
Assist with daily SMS send execution through the Attentive platform.
Write SMS copy for daily marketing and promotional sends.
Collaborate with the Email Marketing Manager to plan and document A/B testing roadmaps for marketing emails.
Set up and quality-check test variations with Creative and Development teams, including copy, timing, layout, and segmentation.
Monitor live tests, verify targeting, and compile post-launch results.
Analyze test findings, identify performance drivers, and maintain a centralized testing log with insights and learnings.
Coordinate with the Creative Admin to ensure timely delivery of email creative assets.
Quality-check creative for business and content accuracy, including copy, links, images, and modules.
Track creative dependencies and ensure send components are delivered on schedule.
Generate weekly and monthly performance insights for marketing and promotional email and SMS sends, including engagement, conversion, and unsubscribe trends.
Compile A/B test results and performance recaps to support campaign optimization.
Partner with Analytics and the Email Marketing Manager to identify key learnings and improvement opportunities.
Maintain reports and dashboards tracking email and SMS program health and incremental performance.