Clinical Marketing Manager for Marketing and Communications

UTHealth Houston • Houston, TX

1d • Hybrid

About The Position

The Clinical Marketing Manager executes marketing strategy for UTHealth Houston’s clinical practices, with accountability for patient acquisition, referral growth, and brand preference in the Greater Houston market and beyond. The role partners with physician and operational leaders to align marketing with patient access and capacity, and directs integrated campaigns across digital, CRM, referral, and community channels, measuring results against patient and business outcomes. The manager both leads and contributes to the work as part of a marketing team.

This is a hybrid position based at the University Center Tower, 7000 Fannin, when working in the office. Employees must permanently reside and work in Texas. The position is security-sensitive. Marketing activities must adhere to institutional brand standards and comply with HIPAA, patient privacy and consent requirements, web accessibility standards, and institutional policy.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least five years of experience in marketing, advertising, or a related field.
• Employees must permanently reside and work in the State of Texas.
• Ability to meet the stated physical requirement: exert up to 20 pounds of force occasionally, up to 10 pounds frequently, and/or a negligible amount constantly to move objects.
• Ability to maintain the security or integrity of critical infrastructure, if the position requires access to it.

Nice To Haves

• Experience in healthcare, an academic medical center, or a multi-location physician practice.
• Marketing experience within a clinical environment, such as with a health system or an agency serving health-system clients.

Responsibilities

• Partner with physician and administrative leaders to understand growth goals and develop annual marketing plans with defined objectives, budgets, and measures of success.
• Collaborate on integrated campaigns from strategy through execution across paid, owned, and earned channels, directing internal and external creative, media, and digital partners.
• Coordinate with clinic operations and patient access teams to align marketing activity with provider capacity, scheduling availability, and new locations or services.
• Strengthen the digital front door, including provider profiles, location listings, search visibility, online reviews and reputation, online scheduling, and presence in AI-driven search tools.
• Develop patient acquisition, retention, and re-engagement programs using CRM and marketing automation tools, including audience segmentation and email and text outreach.
• Support referral growth by developing marketing strategies and materials for referring providers in collaboration with business development teams.
• Translate faculty expertise, research, and clinical innovation into clear, patient-centered messaging that differentiates UT Physicians as an academic practice.
• Work with the marketing intelligence team to assess market opportunities, set campaign KPIs, report results, and use findings to adjust strategy.
• Ensure adherence to UTHealth Houston brand standards and manage co-branding with hospital and community partners.
• Ensure marketing activities comply with HIPAA, patient privacy and consent requirements, web accessibility standards, and institutional policy.
• Apply emerging tools, including generative AI, responsibly to improve content development, efficiency, and insight, with appropriate clinical review for accuracy.
• Manage departmental human resources activities, including recruiting and selection, hiring and termination, training, professional development, mentoring, counseling, performance evaluations, and salary planning.
• Perform other duties as assigned.

Benefits

• 100% paid medical premiums for full-time employees.
• Generous time off, including holidays, a preventative leave day, vacation, and sick time (approximately 37–38 days per year).
• Increasing vacation accrual with length of service.
• Longevity pay through monthly payments after two years of service.
• Retirement/pension plan.
• Free financial and legal counseling.
• Free mental health counseling services.
• Gym membership discounts and access to wellness programs.
• Employee discounts, including entertainment, car rentals, and cell phones.
• Resources for child and elder care.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager