Clinical Marketing Liaison, Senior

Encompass Health • Richmond, VA

3d

About The Position

The Senior Clinical Rehab Liaison is a clinical professional and member of the marketing team who uses clinical experience and leadership qualities to support sales, marketing, territory, and census development through field activities. The role combines professional growth and use of a clinical license with community and patient engagement.

The liaison helps develop referral volume and business opportunities, supports the referral-to-admit process, educates community members and healthcare referral sources about hospital programs, and monitors territory activity and growth. The position also collaborates with business development, admissions, and managed care colleagues on referral development, contracting, and admission-related matters.

Requirements

• Current driver's license in the state of employment and an acceptable driving record according to company policy.
• Current state professional license.
• Minimum 3–5 years of experience as a liaison or licensed clinician is preferred.
• Marketing experience in a healthcare environment is preferred.
• Familiarity with acute hospitals, rehabilitation hospitals, and the local healthcare market is preferred.

Nice To Haves

• Current CPR certification.
• CRRN certification.
• Bachelor’s degree or equivalent job experience.
• 3–5 years of experience as a liaison or licensed clinician.
• Marketing experience in a healthcare environment.
• Familiarity with acute hospitals, rehabilitation hospitals, and the local healthcare market.

Responsibilities

• Provides in-services and professional presentations.
• Assists the Business Development Director with the referral-to-admit process and department tasks.
• Develops call plans and strategies to drive volume using the Referral Development System (RDS).
• Uses market analysis data within an individual territory to identify new business opportunities.
• Uses CRM to create, track, and monitor liaison territory referrals and activities.
• Educates the community, referral sources, and physicians about hospital programs and services.
• Conducts routine competitor analysis.
• Responds to and addresses potential admission barriers and follows up on admission variables.
• Works with the Regional Director of Managed Care to identify commercial contracting opportunities.
• Works with the Admissions Liaison to ensure appropriate contract rates are negotiated at admission.
• Monitors and measures volume, payor, and case growth mix.

Benefits

• Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
• Paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k).
• Employee stock purchase plan.
• Flexible spending and health savings accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed