Clinical Liaison (CL)

Lifepoint Health•Longview, TX

About The Position

The Clinical Liaison promotes the rehabilitation hospital to prospective referral sources and supports patient admissions and referrals. The role combines clinical assessment and sales expertise to identify prospective patients, explain the hospital’s services and distinguish them from competing options, and build long-term relationships with referring facilities, physicians, and other professionals. The liaison helps assess potential admissions in light of patient acuity, length of stay, and expected rehabilitation outcomes. The position is primarily field-based, with 80% or more of the time spent making presentations, assessing patients, and building relationships. The Clinical Liaison also coordinates intake and pre-admission screening, communicates rehabilitation options and participation expectations to patients and families, and gathers information about patient resources and benefits. The role contributes to market analysis, research, planning, and implementation of marketing and business development efforts, while collaborating with facility departments and representing the hospital in the community.

Requirements

Clinical licensure is required.
Valid driver’s license and clean driving record.
Excellent oral and written communication and interpersonal skills.
Ability to be flexible, organized, and function under stressful conditions.

Nice To Haves

Bachelor’s degree preferred.
Previous marketing or sales experience preferred.
Previous clinical experience preferred, with demonstrated clinical assessment and EMR systems skills.
Formal sales training preferred.

Responsibilities

Assist with and coordinate the intake and pre-admission screening process.
Conduct on-site clinical assessments, typically at referring facilities, to determine whether patients are appropriate for admission.
Explain rehabilitation and facility options to patients and families, and communicate admission expectations and participation requirements to appropriate patients.
Obtain information about patients’ resources and benefits.
Apply knowledge of growth, development, and aging to plan and deliver age-appropriate care.
Serve as an initial contact for external case management and discharge-planning personnel at payors and hospital facilities.
Provide face-to-face and in-service education to physicians, case managers, and other professionals.
Educate physicians, case managers, and other decision makers about the hospital and acute rehabilitation services.
Conduct market analysis and research, and develop and implement marketing and business plans.
Assist in developing the facility’s annual market plan.
Develop marketing plans for assigned programs, including market analysis and financial feasibility studies.
Assist facility departments with new business and marketing plans.
Monitor the effectiveness of new and existing marketing plans.
Represent the facility with business leaders, physicians, the community, and the media.
Communicate appropriately with the Director of Business Development and marketing staff.
Consult and collaborate with other departments on marketing and business plans.
Complete assignments thoroughly, with appropriate detail, and in a timely manner.
Perform other duties as assigned.