Clinical Liaison (CL)

Lifepoint Health•Longview, TX

About The Position

The Clinical Liaison promotes CHRISTUS Health Rehabilitation Hospital and its acute rehabilitation services to prospective referral sources, supports the patient referral and admissions process, and develops long-term relationships with referring facilities and physicians. The role combines clinical assessment and sales expertise to identify prospective patients, assess their suitability for admission, and explain the hospital’s services and distinguishing capabilities. The liaison considers patient acuity, length of stay, and expected clinical outcomes when facilitating potential admissions. The position involves spending 80% or more of the time in the field making presentations, assessing patients, and building relationships. The Clinical Liaison also supports intake and pre-admission screening, provides education to physicians, case managers, and other decision-makers, and contributes to market research, analysis, and marketing and business plans. The role requires communication and collaboration across hospital departments, flexibility, organization, and the ability to work under stressful conditions.

Requirements

Clinical licensure is required.
Valid driver’s license and clean driving record.
Excellent oral and written communication and interpersonal skills.
Ability to be flexible, organized, and function under stressful conditions.

Nice To Haves

Bachelor’s degree preferred.
Previous marketing or sales experience preferred.
Previous clinical experience preferred, with demonstrated clinical assessment and EMR system skills.
Formal sales training preferred.

Responsibilities

Initiate one-on-one dialogue with prospective referral sources and maintain relationships with current referral sources.
Develop and implement sales strategies to increase patient admissions, highlighting the hospital’s capabilities in rehabilitating medically complex patients.
Promote the hospital to prospective referral sources and assist with patient admissions and referrals.
Identify prospective patients and build long-term relationships with referring facilities and physicians.
Assist with and coordinate intake and pre-admission screening.
Conduct on-site clinical assessments, typically at referring facilities, to determine whether patients are appropriate for admission.
Explain rehabilitation and facility options to patients and families, and communicate admission expectations and participation requirements to appropriate patients.
Obtain information about patients’ resources and benefits.
Apply knowledge of growth, development, and aging to plan and deliver age-appropriate care.
Serve as the initial contact for external case management and discharge-planning personnel, payors, and hospital facilities.
Provide face-to-face in-service education to physicians, case managers, and other professionals.
Inform and educate physicians, case managers, and other decision-makers about the hospital and acute rehabilitation services.
Conduct market analysis and research, and develop and implement marketing and business plans.
Assist in developing the facility’s annual market plan.
Develop marketing plans for assigned programs, including market analysis and financial feasibility studies.
Assist facility departments with new business and marketing plans.
Monitor the effectiveness of new and existing marketing plans.
Represent the facility with business leaders, physicians, the community, and the media.
Communicate clearly with the Director of Business Development and marketing staff.
Consult and collaborate with other departments on marketing and business plans.
Complete assignments thoroughly, with appropriate detail and in a timely manner.
Perform other duties as assigned.