City Launcher (Kansas City)

Brodie Rec League•Kansas City, KS

12h

About The Position

The City Launcher opens and grows a Brodie League market in a neighbourhood where they already have strong roots in the local basketball community. The role recruits at least 24 founding captains in the first season, finds and validates a venue, builds demand, fills the gym, and runs the launch season. The City Launcher then remains the local face of Brodie, attending game nights and open runs and building lasting relationships with players, captains, families, and community partners. This is primarily a community-focused role, supported by sales and growth marketing. The City Launcher validates the market, proves the model, and grows it season over season, with the opportunity to add cities to their territory as results earn expansion. They work with leadership across operations, growth, brand, and people to develop a repeatable launch playbook for future Brodie cities. The position is based in the Kansas City launch market, requires local presence, and includes evenings and weekends.

Requirements

Live in the neighbourhood being launched or directly beside it; being based elsewhere in the metro area does not meet this requirement.
Have an existing network in the local basketball community, such as coaches, trainers, gym staff, run organizers, tournament organizers, or group-chat administrators.
Currently participate in the local basketball scene, such as playing in a recreational league now or last season and being in a gym weekly.
Have a strong local reputation and the ability to influence people’s decisions; follower count is not a substitute for community credibility.
Be able to identify the first ten prospective captains and credibly get them on the phone.
Be comfortable building demand from zero through events, social media, partnerships, and word of mouth, with little or no budget.
Be able to close deals with facility owners and captains, including managing conversations through to signature or deposit.
Be comfortable owning performance metrics, using a CRM, and adopting new tools quickly.
Have strong technology acumen or curiosity and be willing to use technology to support growth.
Be available evenings and weekends; game nights typically run from approximately 7 p.m. to midnight.
Be willing to travel across the territory as it expands.

Nice To Haves

Experience running a basketball run, league, tournament, training group, or community program.
Experience managing social media for a local brand, venue, team, or community.
Background in sports, events, hospitality, fitness, lifestyle, or entertainment.
Experience selling partnerships, sponsorships, memberships, or experiential products and services.
Three or more years of experience in sales, partnerships, community management, or growth; useful but not a filter.

Responsibilities

Recruit a minimum of 24 founding captains per league through existing local basketball and community networks.
Build and maintain relationships with coaches, trainers, gym staff, run organizers, barbers, group-chat administrators, local business owners, and other people who can connect the league with players.
Drive the referral program and remain visibly active in the neighbourhood.
Identify and evaluate gyms, negotiate with facility owners, and secure an appropriate venue using the prescribed sequence of soft-closing the venue, proving demand, and then signing.
Track teams signed, fill rate, and revenue in the CRM; monitor performance weekly and escalate early when results are behind plan.
Build local demand from the ground up through events, social media, partnerships, and word of mouth.
Manage the location’s social page before launch to build its following, anticipation, and local waitlist.
Host open runs and live events that convert interested participants into signed, paid teams.
Develop local distribution partnerships with trainers, shops, barbershops, run pages, photographers, and other relevant community channels.
Attend game nights and build relationships with captains, players, families, and spectators to foster a community around the league.
Monitor league health during the season, including retention, team count, waitlist, and feedback.
Partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
Help develop a repeatable launch playbook and expand into adjacent cities as the territory and track record grow.
Travel across the territory as it expands.