City Launcher (Philadelphia)

Brodie Rec League•Philadelphia, PA

11h•Onsite

About The Position

The City Launcher opens and grows Brodie League’s Philadelphia market, starting in a neighbourhood where they already have established roots in the basketball community. The role recruits at least 24 founding captains in the first season, identifies and secures a suitable venue, generates local demand, fills the gym, and runs the launch season. The City Launcher remains the local face of Brodie League after launch, building relationships with players and the wider community and growing the market season over season. This is primarily a community role, followed by sales and growth marketing. The City Launcher works closely with leadership across operations, growth, brand, and people, partners with Operations on game-night execution, and helps create a repeatable playbook for future city launches. As results demonstrate readiness, the territory may expand into adjacent cities. The role is based in Philadelphia, requires an in-market presence including evenings and weekends, and involves travel as the territory expands. Game nights typically run from approximately 7 p.m. to midnight. Compensation is a $70,000–$80,000 USD base salary plus uncapped commission, approximately $500 per team signed.

Requirements

Live in the launch neighbourhood or directly beside it.
Have an existing network in the local basketball community, such as coaches, trainers, gym staff, run organizers, tournament organizers, or group-chat administrators.
Currently participate in basketball, such as playing in a recreational league now or last season and being in a gym weekly.
Have a strong reputation in the local scene and the ability to influence people’s decisions through personal recommendations.
Be able to name initial prospective captains and credibly get them on the phone.
Be comfortable building demand from zero through events, social media, partnerships, and word of mouth, with little or no budget.
Be able to close sales, including negotiating with facility owners and asking captains for deposits, and manage conversations through signature.
Be comfortable owning performance metrics, using a CRM, and adopting new tools quickly; strong technical acumen or curiosity is expected.
Be available evenings and weekends; game nights run approximately 7 p.m. to midnight.
Be willing to travel across the territory as it expands.

Nice To Haves

Experience running a recreational run, league, tournament, training group, or community program.
Experience managing social media for a local brand, venue, team, or community.
Background in sports, events, hospitality, fitness, lifestyle, or entertainment.
Experience selling partnerships, sponsorships, memberships, or experiential products and services.
Three or more years of experience in sales, partnerships, community management, or growth; this is useful but not a screening requirement.

Responsibilities

Recruit a minimum of 24 founding captains per league using existing relationships and local basketball networks.
Build and maintain relationships with coaches, trainers, gym staff, run organizers, barbers, group-chat administrators, and local business owners.
Drive the referral program and maintain a visible presence in the neighbourhood.
Identify and evaluate gyms, negotiate with facility owners, and secure the venue using the prescribed sequence: soft-close the venue, prove demand, then sign.
Track teams signed, fill rate, and revenue in the CRM; monitor progress weekly and escalate early when results are behind.
Build local demand from the ground up through events, social media, partnerships, and word of mouth.
Run the location’s social media page before launch to grow its following, anticipation, and waitlist.
Host open runs and live events that convert interest into signed, paid teams.
Develop local distribution partnerships with trainers, shops, barbershops, run pages, photographers, and other community channels.
Attend game nights and build relationships with captains, players, families, and spectators.
Monitor league health during the season, including retention, team count, waitlist, and feedback.
Partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
Help develop the repeatable launch playbook for future Brodie League cities and grow the territory into adjacent cities as performance earns expansion.