City Launcher (Austin)

Brodie Rec League • Austin, TX

19h • Onsite

About The Position

Brodie League is hiring a City Launcher to open and grow its Austin market. The role is based in the launch neighbourhood, requires regular in-market presence—including evenings and weekends—and reports to the Sr. Director of Growth. The City Launcher recruits at least 24 founding captains in the first season, identifies and secures a suitable venue, generates demand, fills the gym, and runs the launch season. This is a community-first role, followed by sales and growth marketing: the successful candidate is expected to be an established and active member of the local basketball community who can bring people into the league through existing relationships and local credibility.

After launch, the City Launcher remains the face of Brodie League in the city, attending game nights and events, building relationships with players and other community members, and monitoring league health. The role owns local growth, revenue, and community, while partnering with Operations on game-night execution. The City Launcher also helps develop a repeatable market-launch playbook and may expand into adjacent cities as their track record grows. The position offers a base salary of $70,000–$80,000 USD plus uncapped commission, approximately $500 per team signed.

Requirements

• Live in the neighbourhood being launched in, or directly beside it; living elsewhere in the metro area is not sufficient.
• Have an existing network in the local basketball community, such as coaches, trainers, gym staff, run organizers, tournament organizers, or group-chat administrators.
• Be an active participant in the local basketball scene, such as currently playing in a recreational league or having played last season and being in a gym weekly.
• Have standing and credibility in the local community so that people act on recommendations; reputation matters more than follower count.
• Be able to name the first ten prospective captains and credibly get them on the phone.
• Be comfortable building demand from zero through events, social media, partnerships, and word of mouth, with little or no budget.
• Be able to close deals with facility owners and captains and manage conversations from first contact through signature.
• Be comfortable owning performance metrics, working in a CRM, and adopting new tools quickly; strong technology acumen or curiosity is expected.
• Be available evenings and weekends; game nights run roughly 7 p.m. to midnight.
• Be willing to travel across the territory as it expands.

Nice To Haves

• Experience running a recreational run, league, tournament, training group, or community program.
• Experience managing social media for a local brand, venue, team, or community.
• Background in sports, events, hospitality, fitness, lifestyle, or entertainment.
• Experience selling partnerships, sponsorships, memberships, or experiential products and services.
• Three or more years of experience in sales, partnerships, community management, or growth; this is useful but not a filter.

Responsibilities

• Recruit a minimum of 24 founding captains per league, beginning with existing personal and community connections.
• Build and maintain relationships with coaches, trainers, gym staff, run organizers, barbers, group-chat administrators, and local business owners.
• Promote the referral program and maintain a visible presence in the neighbourhood.
• Identify and evaluate local gyms, negotiate with facilities, and secure an appropriate venue using the prescribed sequence: soft-close the venue, prove demand, then sign.
• Track teams signed, fill rate, and revenue in the CRM; monitor progress weekly and escalate early when targets are at risk.
• Build local demand from zero through events, social media, partnerships, and word of mouth.
• Manage the location’s social page ahead of launch, growing its following, anticipation, and local waitlist.
• Host open runs and live events that convert interest into signed, paid teams.
• Develop local distribution partnerships with trainers, shops, barbershops, run pages, photographers, and other relevant community channels.
• Attend game nights and build relationships with captains, players, families, and spectators.
• Monitor in-season league health, including retention, team count, waitlist, and feedback.
• Partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
• Help create a repeatable launch playbook and grow the territory into adjacent cities as earned through performance.
• Travel across the territory as it expands.

Benefits

• Highly competitive pay and uncapped commission.
• Growth and mentorship opportunities.
• Professional development budget.
• Paid time off: three weeks plus a holiday shutdown.
• Paid sick leave.
• Free participation in Brodie League.
• Opportunity to work for an organization at the intersection of sports, fashion, and technology.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed